10.30  Registration and coffee

 
11.20 Welcoming words from Jose Ricardo,  TM Forum Latin America Interest Group Chairman, and Juan Nodar, Membership Development, TM Forum

 
11.30  Introduction to TM Forum

Apostolos Kallis, SVP Sales and Account Management, TM Forum

Hear about the latest industry developments facing service providers and suppliers across the world , how best to maintain flexibility and agility to deal with the current situation.  Also find out more about the role TM Forum plays in assisting with your critical business transformation. This presentation provides an introduction to the TM Forum, an assessment of the issues facing our members, our value proposition, and how to take advantage of it. It will provide an overview of the challenges and opportunities facing the communications industry and an introduction to the TM Forum Frameworx standard that is being adopted globally to address these challenges and take advantage of the opportunities.

12.10  Keynote Speaker: IT Optimization as a Key Factor for Operator's Survival
Mariano Sebastian de Beer, Director General (CEO), Telefonica Brazil

Amid today's economic turmoil, growth remains a top priority for telecom operators. Within this context, IT professionals are increasingly challenged to provide sustainable management support to an ever-growing and complex business models. Develop constantly the capabilities that organizations need to have in place to be more effective when addressing the challenges becomes a survivor factor. Therefore an IT organization that fits in delivering innovative solutions and pervasive cost optimization is a key success factor for any operator. We will touch on some of these issues and explore some alternatives adopted by the industry.

 
12.40   Platinum Sponsor Telcordia: Operational Transformation: Improving the Data Services Provisioning & Repair Management Processes
Luis Antonio Espoladore, Operations Manager, Telefonica
Ricardo Conde, Account Director, Telcordia

This session will discuss the approach Telefonica has adopted to support the high volume data services provisioning in its several networks. The role and importance of the provisioning & solutions implemented will be explained and the results of the operational transformation (PMO/FMO) will be discussed.

1.10  Lunch

2.20   Customer Knowledge - The Key to Sustainable Growth,  Confirmed: Márcio Estefan, Regional Director, Algar Telecom

Algar Telecom and its vision of "People serving People," has created a culture that allows, even in a highly competitive market, to differentiate itself to meet the needs of its customers. Customer knowledge and delivery are guaranteed only through fully complying with TM Forum’s processes, systems and Frameworx. In the corporate market it means increasing the customer relationship and delivering high quality service.

 
2.50   Presentation from Oi
Flavio Lang, Senior Manager, Customer Relationship, Oi

This presentation will discuss the following:

• Telco industry panorma - market under saturation and consolidation
• Oi as a major Brasilian player (one of the largest Brasilian operators)
• The challanges of a Post Merger between Brasil Telecom and Oi on a full covergent Service Provider (fixed, mobile, Broadband, TV and radio)
• New customer channels (web, mobile and social network) and the customer 2.0

3.20  Coffee and refreshments

3.50  Cloud: Cristiano Zaroni, Consulting Manager for the Information and Communication Technologies practice, Frost and Sullivan

Most of the major factors driving adoption of the Cloud Computing concept by companies in Brazil are the same ones that boost more mature markets such as the USA and Western Europe. Fortunately for the Latin American and Caribbean region, countries such as Brazil, Colombia and Chile were not so effected by the economic crisis as some other economies, prompting initial Cloud Computing investments already in 2009. The implicit cost reduction that the Cloud Computing pricing model suggests is seen by both CIOs and CFOs as one of the strongest drivers in the Latin American and Caribbean region. The decision to explore Cloud and other hosted options is primarily driven by economics. Based on this market trend, Frost & Sullivan is proud to deliver a presentation covering the following topics:

• Cloud Computing: what it is and how it works
• Market Drivers and Restraints
• Earning Trust in Public Clouds
• End-User Analysis: current penetration and future expectations
• Conclusion

 4.20 Interactive Panel debate: Pragmatic techniques and strategies for Frameworx Implementation

This session has been specifically designed so you can actively engage in discussions of key issues affecting the Brazilian telecoms and communication industry and solutions used when implementing Frameworx.  Panelists include Cesar Obach , TM Forum, Sanjay Mewada, VP of Strategy, NetCracker, Ana Oliveira, Principal Solution Consultant, Telcordia, Eduardo Tapia, Project Management Expert,Telefonica, Walther Krause, Internal Control Manager, Embratel, and Larry Hargrove, Global Sales Executive - Telecommunications Industry, IBM, Rodrigo Duclos, CTO, Net Serviços

·          What are the first steps?                                                              

·          Is there more than one implementation path?

·          What is the expected timeframe?

·          How does a Frameworx implementation business case give a positive ROI?

·          What are the key benefits from Frameworx implementation?

·          Lessons learned

5.10 Closing comments from chair

5.20 End of Spotlight and cocktail Reception

7pm Opening Ceremony for Futurecom. Delegates and Speakers are welcome