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Management World Americas 2007

Speaker Spotlights

 

Stephen Fratini
Senior Engineer, Telcordia Technologies and TM Forum Distinguished Fellow 

TM Forum Service Management
Track: TM Forum Initiative in the Real World
Module: Prosspero
Wednesday, November 7th
This talk describes TM Forum Service Management with an emphasis on the current harmonization between the OSS/J Order Management API and the mTOP Service Activation Interface (SAI). These formerly independent activities are currently being merged into a unified approach to provide benefits beyond either of the individual approaches.

Telcordia Technologies, Inc. is the largest global provider of telecommunications network software and services for IP, wireline, wireless, and cable. Telcordia's high-quality software carries 80% of U.S. telephony traffic and enables customers to aggressively reduce costs and grow revenues. Telcordia is headquartered in Piscataway, NJ with offices throughout the United States, Canada, Europe and Latin America.


 
Roger Cutts
Principal Consultant, Enterpise Architecture Consulting

Using The Open Group's Architecture Framework to Provide a Methodology for NGOSS
Track: TM Forum Initiatives in the Real World
Module: NGOSS Frameworks
Thursday, November 8th
This session looks at the advantages of using TOGAF as a standard methodology for undertaking Enterprise Architecture and shows that the NGOSS Frameworks are entirely consistent with the TOGAF Approach.

Enterprise Architecture Consulting is a wholly owned company by Roger Cutts who delivers Training and Consultancy in all aspects of Enterprise Architecture including Architecture Frameworks such as NGOSS, TOGAF and Zachman, and Architecture Models such as Business Architecture, Data Architecture, Applications Architecture and Technology Architecture.


 
Ziaur Rahman
Sr. Manager, Strategy and Architecture, Service and Network Management Systems (S&NMS),T-Mobile USA

Elements of Governance for Implementing NGOSS in Service Providers' Environment
Track: TM Forum Initiatives in the Real World
Module: NGOSS Frameworks
Thursday, November 8th
Best practices based standard framework, NGOSS, has been a tremendous guide to steer the evolution and reconfigurations of converged telecom industry. Effective governance structures in conjunction with the technology framework is essential for transformation and modernization of the OSS/BSS environment to make it efficient so that the future service creation and delivery environment can be streamlined to gain large-scale cost effectiveness, reduction of business risks, productivity and efficiency.

T-Mobile USA, Inc., is the mobile telecommunications subsidiary of Deutsche Telekom AG (NYSE: DT). Approximately 112 million mobile customers were served by the mobile segment of the Deutsche Telekom group — 27 million by T-Mobile USA. T-Mobile’s innovative wireless products and services help empower people to connect effortlessly to those who matter most.


 
Steve Bamberger
Vice President, Communications, Media & Entertainment, and Utilities, Oracle

The Value of Communications in a Web 2.0 World
Track: Executive Summit on Business Transformation
Module: Business Transformation Part 2
Wednesday, November 7th
When computing went to client/server, it was all about cost reduction. But something unusual happened — IT changed from a cost center to a strategic element of the business. Now communications is making the transition to IP — and it’s all about cost reduction. Is history repeating itself? In five years, telecom purchasing will not be a discipline about cost reduction but about collaboration. And in the process, computing and communications will become forever linked.

Oracle is the world's largest enterprise software company.


   
Deena Z. Freed
SE/Solutions Architect, Casewise

Integrating eTOM with ITIL and other Compliances 
Track: TM Forum Initiatives in the Real World
Module: NGOSS Frameworks
Thursday, November 8th
It can often be quite difficult to manage a company’s framework along with other compliances. Casewise Governance Risk & Compliance Accelerator (GRCA) empowers your organization to streamline IT service delivery, support and management by implementing proven ITIL® Best Practices.

Casewise is a market leader in the provision of software and consultancy solutions to over 3,000 major global organizations for Business Process Modeling, Enterprise Architecture, Service Orientated Architecture and IT Governance and Compliance solutions. Our leading enterprise modeling products and solutions enable organizations to visualize, understand, analyze, improve, audit and continually enhance complex operating processes and IT infrastructures.


   
Ranério Fernandes da Silva
Project Manager, Brasil Telecom

A convergence model for change management in telecomunications comapanies
Track:
Operational Challenges in a Converged Market
Module: Operations
Wednesday, November 7th
Addressing Convergent Service Management and Convergent Change Management.

Brasil Telecom is the first complete telecom company that meets all market  needs  in  integrated  fashion, offering services that encompass fixed and  mobile,  data  and  voice,  national and international long-distance, data  center,  free  internet  access,  broadband  and  dial-up internet access, packaged in bundled solutions for your home, company and city.


   
Nagendra Nagarajayya
Staff Engineer, Sun Microsystems

Performance Measurement of a Prosspero Based Trouble Ticket System
Track:
TM Forum Initiatives in the Real World
Module: Prosspero
Wednesday, November 7th
Everyone is knowledgeable about the OSSJ promise, but not everyone is knowledgeable about, how does my OSS Perform once OSSJ APIs are adopted? The session describes benchmarking and measuring the performance of OSS/J applications in a standard and predictable way reflecting the cost of the components in terms of operations and monetary units like $ or Euros.

Sun Microsystems develops the technologies that power the global marketplace. Guided by a singular vision -- "The Network is the Computer" -- Sun drives network participation through shared innovation, community development and open source leadership. Sun can be found in more than 100 countries and on the Web at http://sun.com




   
Guiseppe Covino
Senior Project Manager

NGN Adoption in Telecom Italia: Process Impacts and SID Adoption Experience
Track:
TM Forum Initiatives in the Real World
Module: NGOSS Frameworks
Thurssday, November 8th
The talk will present experience of the incumbent Italian operator for introduction of a vendor-independent mediation layer for network management to be utilized for NGN in the fixed access with FTTx architectures. The layer adopts the SID model as the reference for vendor-independent modeling of network and network services.

Telecom Italia is the incumbent operator in Italy with about 26 million fixed lines, of which 7.5 million broadband, and 34 million mobile lines. It has well-recognized R&D departments for innovation of network and ICT technologies. TI is directly represented in the Board of Directors of TMF and amongst the very early adopters of NGOSS.


   
Gil Eiges
Director of Product Marketing, Revenue Management, Amdocs

Using Billing to Launch Profitable Next Generation Services
Track:
Managing & Optimizing Customer Experience
Module: Next Generation Billing & Revenue Management Part 1
Thursday, November 8th

Amdocs
is the market leader in customer experience systems innovation, enabling world-leading service providers to deliver an integrated, innovative and the intentional customer experienceTM – at every point of service.  Amdocs provides solutions that deliver customer experience excellence, combining the software, service and expertise to help our customers execute their strategies and achieve service, operational & financial excellence. A global company with revenue of $2.48 billion in fiscal 2006, Amdocs has over 16,000 employees and serves customers in more than 50 countries around the world. For more information, visit Amdocs at www.amdocs.com.


   
  William K Zimmer
Zimmer, Portfolio Manager for Hewlett-Packard’s Communications, Media & Entertainment (CME)



Otavo Galvao
Credit and Anti-fraud Manager, Oi Group

Managing Revenue Assurance more effectively through Business Intelligence
Track:
Managing & Optimizing Customer Experience
Module:Revenue Assurance - Part 2
Wednesday, November 7th

Most of today’s revenue assurance and fraud management systems offer relevant, actionable data for risk reduction and revenue recovery. Extending these systems with Business Intelligence capabilities increases the efficiency and effectiveness these systems, and provides a comprehensive view of usage and subscriber information for innovation.

Hewlett Packard
provides business solutions to the world’s top communication service and equipment providers, as well as media, entertainment and cable businesses. 

Oi Group is a leading telecommunication services provider in Brazil, offering an integrated communications product package that includes traditional fixed line, mobile, broadband internet and other services.

   
Sergio Pellizzari
Chief Solutions Architect Nakina Systems

Using NGOSS Interfaces and Contracts as an OSS Foundation to Delivering SOA Solutions
Track:
TM Forum Initiatives in the Real World
Module: NGOSS Solutions
Wednesday, November 7th
A trio of presenters offer a unique perspective on OSS integration.   Views from a Service Provider, Independent Software Vendor and a Software Systems Integrator provide different views on the challenges of tying together diverse systems.

Nakina Systems provides one platform to discover, manage and secure multi-vendor networks for large network operators worldwide.  Using Nakina's software, service providers reduce their operating expenses, bolster identity management security on their networks, and improve workflow productivity by automating important operations like software grades, system-wide backup and restore processes, and equipment configuration.  And it’s all with one system. Only from Nakina.


   
Douglas Weimar
Director, SAFER Alcatel-Lucent Venture

Managing Security and Risk in a Converged World
Track:
Managing and Delivering Content-based Services
Module: Secure Management
Thursday, November 8th
As the telecommunications industry moves towards adopting an IP-based infrastructure model to support triple-play services, the implications to information security and business risk that are unavoidable in a converged infrastructure need to be considered. This presenation will examine the security challenges created through transformation; how and why next-generation OSS will play a pivotal role in managing these business risks; and the pros/cons of the different solutions to address the current and looming challenges.

Alcatel-Lucent provides solutions that enable service providers, enterprises and governments worldwide to deliver voice, data and video communication services to end-users. As a leader in fixed, mobile and converged broadband networking, IP technologies, applications, and services, Alcatel-Lucent makes possible end-to-end communications services at home, at work and on the move.


   


Tuval Biran
Product Manager, Management Systems, ECI Telecom




Rebecca Amdt
HP OpenView Telco - TeMIP, Hewlett-Packard Company

The Benefits of Prosspero Solutions in EMS / NMS to OSS Integration: Real Life Experiences
Track:
TM Forum Initiatives in the Real World
Module: Prosspero
Wednesday, November 7th
MTNM provides OSS with the solid foundation required to support the evolution of the network from a siloed approach to a more holistic approach. In this session we present case studies where HP and ECI Telecom collaborate for customer deployments and demonstrate the capacity of MTNM to provided this foundation to customers who are evolving in towards a Service Oriented Architecture

ECI Telecom is a leading supplier of best-in-class networking infrastructure equipment for carrier and service provider networks worldwide. ECI’s comprehensive transport-to-access infrastructure solutions enable customers to rapidly deploy cost-effective, revenue-generating services. From tier-one national carriers to small enterprises, ECI's equipment serves as the platform for key applications including Business Services, Voice, Video and Wireless backhaul.

   
Alex Zhdankin

Co-Chair of DMTF Telco Workgroup; and Chief Architect of Network Operations for Harris Stratex

SLA Management in Next Generation Networks: DMTF and TMF Join Forces to Address the Challenge
Track:
Operational Challenges in a Converged Market
Module: Service Management
Wednesday, November 7th
In the Next Generation Networks (NGN) environment the process of end-user Service Level Agreement (SLA) management involves both Service and Content Provider’s network resources and IT infrastructure. The joint work of TeleManagement Forum (TMF) and Distributed Management Task Force, Inc. (DMTF) enables Service Assurance and SLA monitoring to be performed transparently across transport and enterprise resources in the context of NGN.

With more than 4,000 active participants representing 44 countries and nearly 200 organizations, the Distributed Management Task Force, Inc. (DMTF) is the industry organization leading the development, adoption and promotion of interoperable management standards and initiatives. DMTF management technologies are critical to enabling management interoperability among multi-vendor systems, tools, and solutions within the enterprise.


   

Greg Cherry

Manager, Methods and Procedures, AT&T IT Billing Operations




Stephen Rickaby


Director, Revenue Assurance Products, Intec Telecom Systems


Enhancing Revenue Assurance through a Centralized Approach to Managing Usage Errors
Track:
Managing and Optimizing Customer Experience
Module: Managing and Optimizing Customer Experience
Wednesday, November 7th
Based on real-world experience, this session describes the success of a centralized approach and explains how it strengthens any company’s revenue assurance strategy, regardless of existing systems – legacy or next-generation.

Operating globally under the AT&T brand, AT&T is recognized as the leading worldwide provider of IP-based communications services to businesses and the leading U.S. provider of wireless, high speed Internet access, local and long distance voice, and directory publishing and advertising services. Intec is an AT&T solutions business partner.


   
Jagdish Mitra

CEO, CanvasM

Managing off-portal content Delivery
Track:Managing & Delivering Content-Based Services
Module:Media & Content
Wednesday, November 7th
"Off-portal content delivery is heralding a significant change in the mobile industry where the walled garden approach for services is giving away to independent brand owned content portal. The off-portal future is one of ‘choice & freedom’ where consumers have the ability to access content of his choice from wherever he wants".

CanvasM is a unique collaboration between global leader in wireless communications, Motorola Inc. and leading provider of IT services and telecom solutions, Tech Mahindra. Leveraging these inherited strengths in a nimble, flexible and focused organization, we provide to our clients a one stop shop for all VAS application requirements.


   
Mark DiCamillo
Vice President, Marketing and Product Management, Primal Solutions

Wifi/WiMax via Earthlink Municipal Wi-Fi business models that make sense and the systems required to deliver them
Track: Operational Challenges in a Converged Market
Module: Wireless & Mobility
Tuesday, November 6th

Primal Solutions provides comprehensive platforms for streamlining and improving IP transaction management, to enable charging and settlement management solutions. Our IP Correlytics™ platform helps communication providers / media companies generate increased revenue, rapidly launch new products and services, accurately settle with other service providers and develop essential business intelligence. www.primal.com.


   


Tariq Chowdhury

Strategic Architect, Enterprise Architecture Department, Sprint Nextel




Lars Rossen


Distinguished Technologist, Hewlett-Packard Company


OSS in Product Lifecycles - Keeps You in the Fast Lane
Track:
Managing and Optimizing Customer Experience
Module: Product Lifecycle Management, Part 1  

This session with Sprint Nextel and HP speakers explores the basic concepts of lifecycles for implementing business values in the Communication industry. Through examples the speakers will show that everything that matters in a service provider is associated one or more of four fundamental lifecycles. This session uses simple concepts from the new ITILv3 standard, and maps it to the needs of a Service Provider. Through examples from the industry the speakers will show how this creates agility and value..

HP focuses on simplifying technology experiences for all of its customers – from individual consumers to the largest businesses. With a portfolio that spans printing, personal computing, software, services and IT infrastructure, HP is among the world’s largest IT companies, with revenue totaling $100.5 billion for the four fiscal quarters ended July 31, 2007. More information about HP (NYSE: HPQ) is available at www.hp.com

Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two robust wireless networks serving 54 million customers at the end of the second quarter 2007; industry-leading mobile data services; instant national and international walkie-talkie capabilities; and a global Tier 1 Internet backbone. For more information, visit www.sprint.com

   
Michael Anderson
President of Global Solutions, Telcordia

Interactive Services: the Impact on Operations of a New Generation of Customized, Real-Time, Personalized Services and Content
Track:
Executive Summit on Business Transformation
Module: Business Transformation Part 2
Wednesday, November 7th
The era of customized, real-time, personalized services and content is eclipsing the “one size fits all” environment, impacting both operations and the network. This talk will describe the arena of interactive services and the path to improve retail operations by rationalizing product lines and creating standard, normalized product and attribute definitions that use common, reusable elements

Telcordia is a leading global provider of telecommunications network software and services for IP, wireline, wireless, and cable. As the industry continuously evolves, Telcordia has the experience and reach to deliver the critical elements of success to help communication providers worldwide deploy innovative and profitable new services via any network or device while helping carriers aggressively reduce costs and grow revenues.


   
Bhanu Murthy Nallagonda
Practice Head – Billing & CC, Satyam Computer Services Ltd.

Evolving Content Business Models of Convergence – Challenges and Solution Approaches
Track:
Executive Summit on Business Transformation
Module: Business Transformation Part 3
Wednesday, November 7th
Revenues of voice minutes are falling and while there are ambitious intentions to multiply the content revenues, the full potential of content business is yet to be realized effectively. This session outlines the challenges and solution approaches of content business for service providers.

Satyam Computer Services Ltd. (NYSE: "SAY") is a leading global consulting and IT services company, offering a wide array of solutions customized for a range of key verticals and horizontals. Satyam provides IT services to the digital convergence market through its integrated vertical TIMES (Telecom-Infrastructure-Media-Entertainment-Semiconductors).


   
Matt McFerrin
Senior Industry Director, Oracle Communications IBU

The Content Value Chain: Business Model Alternatives for Service Providers
Track:
Executive Summit on Business Transformation
Module: Business Transformation
Tuesday, November 6th
Whether content is as simple a ringtone or as complex as IPTV, service providers take on a new set of challenges when they enter this world. What is the content value chain and how do provider's monetize content?

Oracle (NASDAQ: ORCL) is the world's largest enterprise software company.In addition, Oracle is #1 in Communications globally. Oracle Communications integrates industry-specific BSS and OSS solutions with the capabilities of Oracle's industry-leading enterprise applications, business intelligence tools, and carrier-grade middleware and database technologies.


   
Christophe Ebro
OSS Middleware Lead Architect

Implementing eTOM business processes with IT SOA Standards and OSS/J
Track:
TM Forum Initiatives in the Real World
Module: SOA
Tuesday, November 6th

NGOSS in Action Phase 2: Business Logic in Comprehensive Environment for OSS Transformation
Track:
TM Forum Initiatives in the Real World
Module: NGOSS Solutions
Wednesday, November 7th
These sessions present how the OSS/J standard and Java Business Integration (JBI) SOA standard can be applied, with the help of an "NGOSS tool chain", to implement and deploy OSS/BSS business processes as composite applications quickly, promoting loose-coupling and reusability for a significant additional reduction of the OSS/BSS integration costs.

Sun Microsystems develops the technologies that power the global marketplace. Guided by a singular vision -- "The Network is the Computer" -- Sun drives network participation through shared innovation, community development and open source leadership. Sun can be found in more than 100 countries and on the Web at http://sun.com.


   
Uwe Alkemper
Managing Partner, Detecon International GmbH

Overarching Remote Device Management
Track:
Managing & Optimizing Customer Experience
Module: End-User Remote Device Management 
Wednesday, November 7th
The integration of all kinds of device management systems from the fixed and mobile domain into a single overarching solution is a hot topic for most service providers and device management vendors. Detecon provides a preview on a realistic solution architecture and discusses critical success factors in this context. 

Detecon is one of the World’s leading consulting companies for integrated management and technology consulting.  Detecon’s know-how is based on a comprehensive understanding of markets, technologies, and business processes bundling the knowledge from decades of national and international consulting practice in more than 3500 successfully completed management and ICT projects in over 100 countries. Detecon is a subsidiary of T-Systems, the business customer brand of Deutsche Telekom.


   
Johanne Mayer
Director Communication OSS/BSS Alcatel-Lucent, Vice-Chair Supplier Committee, TMF

Panel Discussion: Best Practices and Avoiding "Me Too" IPTV
Track:
Managing & Delivering Content-based Services
Module: Media and Content
Wednesday, November 7th
This interactive panel will identify best practices and strategy from service providers and integrator on averting or resolving technical and operational challenges in deploying IPTV and how to overcome the “me too” syndrome.

Alcatel-Lucent provides solutions that enable service providers, enterprises and governments worldwide, to deliver voice, data and video communication services to end-users.  As a leader in fixed, mobile and converged broadband networking, IP technologies, applications, and services, Alcatel-Lucent offers the end-to-end solutions that enable compelling communications services for people at home, at work and on the move. For more information, visit Alcatel-Lucent on the Internet: http://www.alcatel-lucent.com


   
Andreas Ebbert-Karroum
Senior Software Design Engineer, Nokia Siemens Networks

Panel Discussion: Converge Your Order Management 
Track:
TM Forum Initiatives in the Real World
Module: NGOSS Solutions
Wednesday, November 7th
This session shows how the just released Order Management API (JSR 264) will sooth the pain of integrating services and technologies to an order management system in a ever converging industry.

Nokia Siemens Networks - The new force in the communications industry - Customers demand a partner who understands the fixed and mobile world and knows how infrastructure and applications need to work together. We are that partner. As an industry leader we have an excellent foundation of great people, global scale, strong parent companies, deep customer relationships and a shared heritage of innovation.


   
Brian Cappellani
Chief Technology Officer and Vice President, Engineering - Sigma Systems

Cable MSOs vs. Telcos – Who’s Winning and Why?
Track:
Executive Summit on Business Transformation
Module: Cable Spotlight 1
Thursday, November 8th
In this session, you will hear the recent successes as well as key issues and opportunities that are critical for both telcos and cable operators over the next 2-3 years, including the similarities and differences for both operator segments. Key experts from both the telco and cable spaces will share their thoughts on how they are enabling new revenue streams and enhancing their business and operations mindset and processes to truly become value-added service providers.

Sigma Systems is a premier provider and leader in the design, development, and deployment of OSS service management solutions. A global company, Sigma automates Communications Service Providers’ (CSPs) business and operational processes enabling them to define, activate, manage and diagnose subscribed, on-demand and real-time IP broadband and wireless services.  Sigma All Play Solutions provide the “Intelligence Behind Converged Services Delivery”.


   
Gerd Hoeckelmann
Head of Professional Services, Ascom Deutschland GmbH, Systems & Solutions

Prosspero, Trouble Ticketing in Action at Vodafone
Track:
TM Forum Initiatives in the Real World
Module: Prosspero
Wednesday, November 7th
The presentation will introduce Prosspero Trouble Ticketing. It will demonstrate the approach, indicate Prosspero usage and clearly highlight the Prosspero value proposition.

Ascom´s Business Unit Systems & Solutions positions itself as an innovative software company focusing on planning and implementation of large scale IT-Solutions in the area of Operations Support Systems for network operators and large enterprises. Core Competencies are Trouble Ticket and Work Order Systems, Change Management Systems, OSS/J-Integration, Inter Carrier Relationship Systems, Routing Management, Fraud Management and Billing Validation Systems.


   
Nitin Bhandari
Principal Consultant & Lead - Telco Consulting, Europe WiPro

A sustainable ROI based metric driven model for managing Customer Experience
Track:
Operational Challenges in a Converged Market
Module: Service Management
Wednesday, November 7th

The convergence of telecom and media worlds presents a challenge for the Communication Service Providers to manage customer experience and relate it to operational parameters. An even bigger internal challenge is to justify ROI for customer experience improvement projects. This presentation defines the link between the Revenues, Customer Experience & operational parameters and describes a cause-effect model that could be used to build and measure the business case for Customer Experience improvement projects.

Wipro (NYSE:WIT) is a $4 billion global provider of IT Services, Outsourced R&D, Infrastructure Outsourcing, Business Process Services, and Business Consulting. With 25 years in the global delivery of technology services, Wipro is the world’s largest third-party provider of R&D services and the world’s first PCMM and CMMi level company. Rated by industry analysts as a leader in global package implementation projects, CRM services, and Infrastructure Management among offshore firms, Wipro has won global recognition and awards for innovation and outsourcing excellence.


   
Ed Pinnes
CTO, Elanti Systems

Delivering High-Quality Real-Time IP Services
Track:
Operational Challenges in a Converged Market
Module: Operations
Wednesday, November 7th
In an increasingly competitive marketplace, providers seek to deliver high quality services with efficient use of CapEx and OpEx. This talk will describe innovative techniques for optimizing and managing quality.

Elanti Systems Inc. is a leading innovator of service management and intelligent routing software solutions for the telecommunications industry. Founded in 2007, Elanti is a technology spin-off from Telstra Corporation.  Elanti’s products focus on solutions for telecommunication service providers and end customers based on real-time traffic optimization, visualization, assurance and control of IP service quality.


   
Swami Chandrasekaran
Senior SOA Architect, IBM Corporation

SOA Business Services – Realizing SOA-Based Contracts with the Combined Benefits of the TM Forum’s eTOM, TAM, & SID
Track:
TM Forum Initiatives in the Real World
Module: SOA
Tuesday, November 6th

Learn how pre-built Telecom Operations specific assets in the form of “Reference Business Services” speed time to market for Telecom OSS/BSS service oriented business solutions.

IBM is a world-wide provider of solutions for the Telecom industry. By combining Telecom industry knowledge, successful experience with business and IT transformation, our technology leadership and superior systems integration capabilities, IBM is helping Telecom clients transform their business models and infrastructures to capture new sources of revenue and profit while enhancing their customer’s experience. IBM is the best partner to help Telecom clients grow through differentiation and achieve competitive advantage in a fast-changing marketplace.


   
Ananda Subbiah
Worldwide VP Solutions Organization, Communications, Media and Entertainment (CME), Hewlett-Packard Company

Applications: Delivering and Management of Convergent Services
Track:
Managing and Delivering Content-based Services 
Module: Media and Content
Wednesday, November 7th
This presentation focuses on service provider success achieved in delivering and management of convergent services - discussing the complete services lifecycle utilizing a truly open service delivery platform approach.

HP serves two converging industries, telecommunications and entertainment, through a single, $9 billion business unit, HP Communications, Media & Entertainment. With core competence in both industries, HP CME is at the point of convergence, helping service providers, and network equipment suppliers cooperate with media and entertainment companies to deliver services to their customers. http://www.hp.com/go/communications


   
Olga Liberzon
Manager, Deloitte Consulting

Consumer Segmentation — Taking Mobile Phone Marketing to the Next Level
Track:
Managing & Optimizing Customer Experience
Module: Business Intelligence and Customer Management
Tuesday, November 6th

Panelists:
Enrique Pena, manager, Global Marketing Strategy, Nokia
Prashant Chopra, manager, Customer and Markets Strategy, Deloitte Consulting
Justin Wolf, senior manager, Marketing, Sprint

Moderated by Olga Liberzon, manager at Deloitte Consulting focusing on Customer and Market Strategy, this panel will provide insights on how all the players in the mobile phone value chain — handset manufacturers, content providers, carriers, retailers and agencies — can leverage the power of sophisticated consumer segmentation to enhance their effectiveness in this industry, where products and consumer usage continue to gain in complexity and diversification. The perspectives will provide examples of what is already being done in the industry, in terms of marketing efforts, as well as where the future is going.

Deloitte is an organization of member firms providing professional services and advice through a global strategy executed in nearly 150 countries. With 135,000 people worldwide, Deloitte delivers services in audit, tax, consulting and financial advisory services and serves more than half the world’s largest companies as well as large national enterprises, public institutions, local clients, and global growth companies.

   
Ganesh Suresh Kumar
Head Innovalab , Tata Consultancy Services

AD+ The New Telco World Powered by Ads
Track:
Managing & Optimizing Customer Experience
Module: Business Intelligence & Customer Management 
Tuesday, November 6th
This session focusses on how can Telco's Leverage the Advertisement industry to create new Revenue Streams, introduce new types of services and benefits for the end Users. The proposed business model holds cost-benefit relationship between the SPs, advertisers and users which would propel the evolution of innovative and cost effective customer centric services.

Tata Consultancy Services (TCS) is one of the world's leading information technology companies. Through its Global Network Delivery Model™, Innovation Network, and Solution Accelerators, TCS focuses on helping global organizations address their business challenges effectively. TCS continues to invest in new technologies, processes, and people which can help its customers succeed. From generating novel concepts through TCS Innovation Labs and academic alliances, to drawing on the expertise of key partners, it keeps clients operating at the very edge of technological possibility. Whether TCS is envisioning a business advantage, engineering an IT solution, or executing an outsourcing strategy, it helps its customers experience certainty in their every day business. TCS reported 2006-07 global revenues of USD 4.3 billion.


   
John Wilmes
CTO Ceon Corporation

Converge Your Order Management
Track:
TM Forum Initiatives in the Real World
Module: NGOSS Solutions
Wednesday, November 7th

Ceon provides Product Lifecycle Management (PLM) and Service Fulfillment software solutions that enable operators to speed-up and simplify new product introduction. Ceon Product Control Center (PCC) is a purpose-built and standards-based system for constructing, managing, and deploying a product catalog that includes the full technical and commercial definition of products.

   
Marjan Tusek
Service Quality Assurance Manager at Si.mobil Vodafone

Meeting the Challenges of SLA Management: Building, Proving & Matching Service Level Agreements at Mobilkom Austria Group
Track:
Operational Challenges in a Converged Market
Module: Service Management 
Wednesday, November 7th
Complexity of services is increasing more and more. To be able to react faster and to understand custemers, we have to change our view from network centric to service centric view, where we will be able to see customer experiences almost in real time.

Si.mobil began operating in 1999 and is today a part of a mobilkom austria group. Partnership with Vodafone enabled Si.mobil to offer global products and services. Si.mobil was the first in Slovenia to offer GPRS, one of the first worldwide to launch EDGE and in 2007 introduced its own UMTS/HSDPA network.