Mike Lurye

Senior Director, Business Intelligence Architecture, Time Warner Cable

Mike Lurye is Senior Director, BI Solution Architecture for Time Warner Cable. He is responsible for strategic design of end-to-end solutions in the data warehousing, business intelligence, marketing automation and analytics domains. Prior to joining Time Warner Cable Mike was Director of Product Management for Amdocs Intelligent Decision Automation, responsible for driving the product strategy for this innovative offering. Previously Mike was Director of Product Marketing for Amdocs Interactive, responsible for digital commerce & personalization solutions. Mike’s experience includes senior roles at major analytical CRM & marketing services companies including Xchange and Epsilon, and providing strategic advice, consulting & implementation services to leading companies such as AT&T/BellSouth, BMG Entertainment & Chase Bank.

Frameworx for Cable: Quick Wins & Holistic Approaches

CASE STUDY: Monetizing Big Data in Cable

While the term Big Data is open to interpretation, one thing is clear: Big Data is HOT! For those of us who’ve been working with cable data for years, Big Data sounds like old news – after all, we’ve been dealing with large data sets for years. So what changed? In this session you will learn how leading cable operator Time Warner Cable found new ways to analyze and monetize the treasure trove of viewership data, by leveraging the power of parallel databases, analytic appliances and modern business intelligence tools.