David Murargi

Head of Multiscreen Operations, Portugal Telecom Sistemas de Informação, S.A.

David Murargi, is Head of PT MEO MultiScreen Operations Management since the beginning of 2007 being responsible for the TV Services Transition, Operations & Assurance, including App Store, Content and Customer Networks Management with relevant International presence. He is a graduate from the IST, Technical University of Lisbon in Electronic and Computers Engineering with executive masters from U. Católica and ISCTE, Lisbon in Business, Management Control and Corporate Finance. Academic work with TU Delft and IIM Bangalore.

Using Big Data Analytics to Enhance the Customer Experience

Proactive Customer Care Underpinned by IPTV Big Data

Underpinned by the intensified battle for IPTV Quality of Service and Customers, operations imagination, technical knowledge and IT skills are pushed to a completely different level.
Converting the Terabytes of subscriber data from networks into actionable real-time info is a tough challenge requiring constant “Intelligence in Action” to achieve proactive customer care and service assurance, delighting customers and reducing operational costs.
This session uncovers how complex event processing with the appropriate logic in the collected Big Data from CPEs, Access and Core Networks, and the IPTV Mediaroom Platform is allowing Portugal Telecom to capitalize on real time intelligence and customer insight and bring true value to the 3 Play MEO Service.