| Speaker Details |
VP Marketing, UnboundID Corp.
Andy Land provides strategic marketing direction for UnboundID. In his current role as Vice President of Marketing, he is responsible for product marketing, corporate branding, and lead generation activities. Previously, Andy served as Director of Product Management for UnboundID where he owned product strategy and direction. Prior to UnboundID, Andy served as Senior Director of Product Management at Alterpoint and Director of Product Management at Sun Microsystems. His background also includes broad-based experience in marketing, product management, and sales at Motive, Vignette, Verizon, and Abbott Laboratories. Andy began his career as a United States Naval Officer and is a veteran of the first Gulf War. He is active in the Austin community, serving on the board of directors for The BeHive, a non-profit after-school program for children.
| Sessions |
- 12:00 PM
“To market, to market…” Using Big Data to Increase Sales and Grow your Brand
Developing and delivering personalized targeted advertising in real-time
• Creating unified subscriber profiles from disparate data sources
• Providing subscribers better ad content while they were still watching the program that triggered the ad
• Increasing advertising revenue and stopping loss due to over-the-top content and application providers