| Speaker Details |
 | James Gazzola Director - Wireless Technology, Bell Canada
In his sixteen year tenure at Bell Mobility, James Gazzola has led diverse development teams for delivering new introductions into Bell’s mobile and fixed wireless networks. Currently, Gazzola is responsible for new services technology introduction, in areas including device and network applications, messaging infrastructure, real-time charging and network customer intelligence.
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| Sessions |
BD
Wednesday
12:00 PM
- 12:30 PM
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“To market, to market…” Using Big Data to Increase Sales and Grow your Brand
“Show me the Money:” Maximizing investments in a multi-service infrastructure and profiting from the upsell
• Using large quantities of unstructured data from your mobile network and analytics to drive marketing tactics for mobile TV services
• Understanding how to group content to form bundles, who to offer these bundles to, and which advertisers to attract based on audience measurement
• Identifying subscriber usage trends to suggest new and relevant features for consumer adoption
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