| Speaker Details |
 | Peter Crayfourd Head of Customer Engagement Management, TM Forum Peter joined Orange Group in December 2007, responsible for developing a group wide customer engagement and development strategy. Orange needed a strategic vision for the way they engage their customers to help unify the business and really focus on their customer base. With Peter’s leadership, Orange now have an innovative customer engagement vision & delivery methodology called “Mood”. The result of which, is a business that consistently strives to meets and exceeds customers expectations, while achieving tactical revenue, cost reduction, customer satisfaction and retention objectives via a transversal transformation approach. |
| Sessions |
BD
Tuesday
10:00 AM
- 10:45 AM
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Keynote Perspectives
Keynote: Big Data to drive big change
• Why are most organizations broken when it comes to customer centricity?
• Why does the customer intelligence strategy have to come first?
• Why is big change an emotional decision?
• Why is 72 such an important figure?
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