Ben Parker

Director of Wireless Network Planning & Design, Verizon Communications

Using Big Data Analytics to Enhance the Customer Experience

Creating a truly personalized customer experience through big data analytics

• Developing better insight to customer behavior “why they do it not just what they do”
• Offering usage-based services based on consumer behavior by collecting accurate and timely individual subscriber data
• Using big data analytics applications to save tens of millions of dollars a year by proactively identifying subscribers that were at higher of churn, increase retention, and improve customer satisfaction overall through self-care portals