| Speaker Details |
 | Ken King Director - Telco & Media Convergence, SAS Ken has over twenty years of telecom industry experience in design, deployment, and support of voice and data networks for large corporations worldwide. He has a Bachelors degree in Computer Science from the University of Florida and an MBA in Product Innovation Management from North Carolina State University. |
| Sessions |
BD
Tuesday
5:00 PM
- 5:30 PM
|
Using Big Data Analytics to Enhance the Customer Experience
Volume, Variety, Velocity & Value: the four 'V's of big data
• Managing the data explosion and the increase of new devices both in and attached to the network
• Analysing new and different types of data in different formats - unstructured, semi-structured, social, streamed, etc
• Processing relevant data faster to benefit customer retention, quality of experience, upselling, next best action, fraud managements, etc
• Using big data to deliver real and tangible business value
• Examining three use cases in fraud detection and management
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