Showcases innovative technology at Content Encounter 4 at TMF’s Management World at Nice, France

Bangalore, INDIA: Subex Limited, a leading global provider of Operations and Business Support Systems (OSS/BSS), will showcase business models that can open new revenue streams for telcos through targeted advertising delivery in an IP environment at TM Forum’s Management World 2009. It will also demonstrate data models that will enable telcos to prove real ROI to advertising agencies and brand managers for both campaign and cost analysis in an assured environment with the help of Subex’s pioneering ROC - Revenue Operations Center.

At Management World to be held at Nice between 6 – 8 May, Subex will collaborate with industry leaders to showcase how CSPs can optimize their business in this new digital economy by profitably operationalising new business models, as part of its participation in Content Encounter 4 Track 1.

“The Content Encounter programme is a great platform for visualising how to create, deliver and monetize digital media services and we are glad to see consistent participation through the years by Subex,” said Martin Creaner President and COO, TM Forum.

“TMForum’s Management World is great place for us to demonstrate our technology expertise and showcase our innovative offerings for communication service providers,” said Mark Nicholson, Chief Technology Officer, Subex Ltd.

In addition, at Management World, Subex will also be speaking alongside Verizon on Implementing Mass Correction Strategies to Fully Recover Detected Leakage

Subex can be found at #2650 Mezzanine Hospitality Suite at Management World 2009 at Nice.

ENDS-

About Subex Limited

Subex Limited is a leading global provider of Operations and Business Support Systems (OSS/BSS) that empowers communications service providers to achieve competitive advantage and deliver new service experiences to subscribers. The company pioneered the strategic concept of the Revenue Operations Center (ROC) – a centralized framework for end-to-end control of a service provider's revenue and costs, fostering operational dexterity for sustained profitability.

Subex's software portfolio powers the ROC and its best-in-class solutions enable new service creation, operational transformation, subscriber-centric fulfillment, provisioning automation, revenue assurance, cost management, data integrity management, fraud management and interconnect/interparty settlement.

Subex's customers include 32 of the world's 50 largest service providers. The company has more than 300 installations across 70 countries.

For more information please visit www.subexworld.com.

Forward Looking and Cautionary Statements

Certain statements in this release concerning Subex’s products, strategy and future growth prospects are forward-looking statements, which involve a number of risks, and uncertainties that could cause actual results to differ materially from those in such forward–looking statements. The risks and uncertainties relating to these statements include, but are not limited to, market acceptance of Subex’s products and services, Subex’s ability to implement its growth strategy, competition in Subex’s areas of business and general economic conditions affecting the telecom industry.

Further information please contact:
Vivek Padiyar at Perfect Relations Vivek Padiyar at Perfect Relations
Tel: + 91 9892306446
vpadiyar@perfectrelations.com

About TM Forum

With more than 700 member companies in 75 countries, TM Forum is the world’s leading industry association focused on improving business effectiveness for service providers and their suppliers. Serving the information, communications and entertainment industries, the Forum provides practical solutions, guidance and leadership to transform the way that digital services are created, delivered and charged. Members include the world’s largest service providers, cable and network operators, software suppliers, equipment suppliers and systems integrators.

TM Forum provides a wide range of information and support to help its members reduce the costs and risks associated with creating and delivering profitable services. These include industry research and benchmarks, technology roadmaps, best practice guidebooks, software standards and interfaces, as well as certified training, conferences and publications. The Forum also provides its member community with extensive marketing and networking opportunities, enabling business with new customers and partners.

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