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Management World 2010

Successful Business Transformation


Summit Sponsor

Successful business transformation looks to the business strategies that will deliver new services across the extended value chain and enable profitability. This summit will investigate new business models, growth strategies, regulation and infrastructure and the need to master data management and migration. It will address the lessons learned and what is next in the migration to next generation all IP networks through highly interactive & collaborative case-study sessions.

Hot topics include:
  • Developing winning business, operational and technical transformational strategies
  • Proven strategies for fragmented markets and new competition
  • Driving growth and profitability through next generation business models
  • A closer look at environmental opportunities and regulatory challenges
Profitability through Business TransformationTuesday May 18, 2010 2:00 pm - 3:30 pm
Chair: Lucia Gradinariu, Chief Market Strategist, Huawei Technologies Co. Ltd
Opportunities in the CloudBT has undergone a major transformation and continues to change. What was a traditional networks-focused, telco R&D organisation is now a ‘softco’, centred on developing software and using software development methodologies and practices. At the same time, networks and computing are quickly converging into what we know as cloud computing. Not surprisingly, BT’s continuing transformation is now addressing the cloud services market. So how does BT see the cloud services opportunity? Where are the revenue opportunities in the cloud computing space? And what are the capabilities a successful cloud provider will need?
Speakers:
George Nazi, President, 21CN Core Convergence, BT Group plc
Realizing a Truly Converged Offering Across the Wireless, TV, Voice and Data BundleOver the past six years, Alaskan cable/telco operator GCI has transformed more than 20 disparate IT systems into an innovative order-to-cash platform, realizing a truly converged offering across the wireless, TV, voice and data bundle. CIO Jim Dunlap will explain how this strategic effort elevated the GCI customer experience and enabled future company growth, as well as a new revenue-generating business model beyond traditional telecom.
Speakers:
Jim Dunlap, CIO, General Communication, Inc.
Transforming Operations - Expanding the Cable Leadership - A Case StudyTo keep leadership in the Brazilian market, NET had to improve its technology platform, transform its operational processes and change its field services operation. Challenges included the adoption of a field force management system by a distributed organization. The key success factors included: - clear strategy/ business requirements. - prioritizing the deployment of capacities - well defined governance structure - pragmatic planning/management methodology. - the choice of a field force management solution. The results included OPEX reduction, improved technology, better services, a new set of performance indicators and a better experience for customers.
Speakers:
Rodrigo Duclos, CIO, Net Servicos
Carlos Souza Jr, Services Director, Net Servicos

Winning Transformation & Managed Services StrategiesTuesday May 18, 2010 4:00 pm - 5:30 pm
Chair: Lucia Gradinariu, Chief Market Strategist, Huawei Technologies Co. Ltd
Adding Oxygen to IT Transformation: Lessons in IT RenewalThis presentation by CTO of Mobistar will focus on key elements necessary for successful IT transformation. It will cover the challenges of developing a global architecture and use of virtualization to drive efficiency and agility. It will discuss approaches to aligning business objectives and outcomes to technology and methodology selection. The presentation will emphasize real life issues and challenges drawing heavily on actual experience and successes at Mobistar.
Speakers:
Pascal Koster, CTO, Mobistar
Next Generation OutsourcingThis presentation will review: - Why next generation outsourcing and what went wrong? - How to enhance the level of business value by further integrating with your outsourcing partner, not only focusing on efficiency programs? - How can you integrate ITIL and SixSigma to continuously improve your services toward your business? - How do you motivate your outsourcing partner to invest in the relationship? - How to build a common virtual delivery organisation? - How do you design your own organisation and the soft side of change?
Speakers:
Jens Erik Ebbesen, Vice President, Corporate Systems, Group IT, TeliaSonera AB
Managed Services: A Perfect Storm of Escalating Customer Needs, Accelerating Technological Advancements and Better Industry PracticesGareth Senior of Comptel and Cisco Systems will discuss how the telecommunications sector has emerged as one of the biggest opportunities for the managed services industry. They will explain how CSPs can fully capitalize on the global economic turnaround by relinquishing control of OSS and network infrastructure. They will show managed services’ vital role in enhancing the overall customer experience, maintaining competitive advantage and modernizing CSPs’ systems to handle the ever-changing telecom environment.
Speakers:
Gareth Senior, Chief Technology Officer, Comptel
Ralf Jaeger, Manager, Global Business Development, Managed Services Management Solutions, Cisco Systems

Innovative Business Strategies to Drive SuccessWednesday May 19, 2010 9:00 am - 10:30 am
Chair: Adan Pope, Chief Strategy Officer & Chief Technology Officer, Telcordia Technologies
Seizing Transformation OpportunitiesThe new, digitally connected world is driving transformation, bringing with it new players, advanced applications, broadband services and higher QoS demands. Seizing this transformation by making your business and technology evolution work together is the key to profiting from market changes. Imagine the opportunities if your people, business processes, systems and technology, all work hand in hand to reach new markets, attract new customers and boost revenue growth.
Speakers:
Juhani Hintikka, Head of Operations Support Solutions, Nokia Siemens Networks
Business Model Innovation – Delivering on the Promise of Platform Based ServicesIn 2008 Telefonica LATAM and Huawei Software Company entered into a business relationship to deploy a complex Service Delivery Platform across 13 LATAM countries with the objective of substantially increasing Telefonica’s revenue from value added services. The technical solution complexity and the unknown market prospects for the new services raised the risks of this project. This presentation discusses the business model deployed that mitigated risk by making both parties equally interested in assuring the success of the project along its entire lifecycle, from design to operation.
Speakers:
Vicente Seoane Barrero, Director, TELEFONICA
Haiping Che, SVP of Huawei, Huawei Technologies Co. Ltd
Disruptive New Business Models are Finding Success in TelecommunicationsThis session will look at ways to drive disruptive new business models that provide speed to commercial launch, rapid introduction of compelling products and a new type of customer experience. The CIO of COX Wireless will share his IT strategies that have enabled these new business models and the launch of their wireless business. He will describe how an integrated end-to-end offer design and order delivery framework maps to a new type of customer experience. He will discuss their strategy to deliver the third leg of their triple play from concept to launch.
Speakers:
Veenod Kurup, Vice President - Technology, Cox Communications
Brian Kracik, Director of Product Marketing Cloud Solutions, Oracle Corporation

Business Transformation through Standards & FrameworksWednesday May 19, 2010 11:00 am - 12:30 pm
Chair: Chris Hutchin, Vice President Oracle Communications, Oracle Corporation
Leveraging Post Merger Integration by using the Business Process Framework (eTOM)The Business Process Framework (eTOM) offers great advantages for Post Merger Integration activities. During one of the biggest PMI programs within the telecommunication industry of recent times, eTOM was used among others for the identification of synergy potentials and as the "joint language" between the new partners. Thereby eTOM facilitated significantly the Post Merger Integration process.
Speakers:
Stephan Baumann, Vice President Customer Process Management, Deutsche Telekom AG
Successful OSS Identity Management with TM Forum StandardsMulti-vendor networks in a typical service provider environment are managed by using proprietary user management systems supplied by the (OSS) vendors. With automated daily auditing, Vodafone D2 has reduced OSS user provisioning time by more than 80 percent using the first implementation of the TM Forum Operator User Management interfaces (TMF615).
Speakers:
Martin Meyners, Senior Project Manager, Vodafone New Zealand Limited
Basma Driss, Head Solution Architect, Ericsson
Bharti-Airtel: Transforming for Services Innovation and Operational ExcellenceThis session will cover how the Joint Venture business model has helped Bharti-Airtel evolve from a commodity-style service provider to a lifestyle enabler, relying on a customer-centric service-driven operational model. From three different perspectives: Bharti-Airtel, Alcatel-Lucent Operations Competency Center and Alcatel-Lucent Network Management Services India (the JV). We will discuss the Business and Operations Transformation, the global industrialised Operate Delivery Model (key transformation enabler taking reference from the Business Process Framework (eTOM) and ITIL, and future expectations.
Speakers:
Shankar Halder, Group CTO- Access Network Group, Bharti Airtel Ltd
Russell Laughton, Head of Managed Services Transformation APAC, Alcatel-Lucent
Arnaud Soubelet, CEO of Alcatel-Lucent Network Management Services India Ltd (ALNMSI), Alcatel-Lucent

Environmental Opportunities & Regulatory ChallengesWednesday May 19, 2010 2:00 pm - 3:30 pm
Chair: Robert Rich, MD TM Forum Insights, TM Forum
Changing Airplane Engines While Flying: Lessons on Successfully Managing Regulatory ChangeMany Tier 1 CSPs are facing regulatory changes in midst of ongoing operations. Heavily invested in next-gen networks, systems and operations they find regulators hitting “pause” and being asked to separate wholesale from retail, core from access and even mobile from fixed. These new regulations force them to change their business models, operations and understanding of customers very quickly. This presentation using experiences of multiple CSPs outlines the lessons of managing regulatory changes mid-stream.
Speakers:
Sanjay Mewada, Vice-President, Strategy, NetCracker Technology
Ari Banerjee, Senior Analyst, Heavy Reading
The Line Goes Green: Why Environmental Policies are Critical to Telcos and Recommended StrategiesPublic awareness of the impact telcos are having on the environment is increasing. The global economic downtown is likely to mark a turning point for the global sustainability agenda. This presentation will stimulate thinking about why environmental policy is now critical to telcos and considers some strategies for telcos to become 'green'. The presentation will also highlight ways that the telecoms industry can work to help other industries to reduce carbon emissions and therefore costs.
Speakers:
Charlie Wijsman, Senior Manager, Operations Restructuring, Deloitte
Panel: Benefits and Challenges in Managing Equal Open Access NetworksIn some countries such as Singapore, New Zealand, Australia and the UK the regulator body is forcing a break up of existing service providers or creating new entities such as NetCo, OpCo and Retail Service Provider (RSP). These models put pressure on the automation of OSS/BSS. This panel will discuss the benefits and challenges faced by operators when managing the open access exchanges between the entities. Panelists will include NBN, Nucleus Connect, OpenNet, Telecom New Zealand and BT.
Speakers:
Michael Lawrey, Executive Director, Telstra Corporation
Kevin Morgan, Senior Systems Architect, NBNCo Ltd
Johanne Mayer, Director Communication, Systems & Applications Integration, Alcatel-Lucent

Growth through Next Generation Business ModelsWednesday May 19, 2010 4:00 pm - 5:30 pm
Chair: Sergio Pellizzari, CTO, Nakina Systems
Unifying the Services Layer for Subscriber Knowledge, Bundling and PersonalizationIncreasingly telcos and cable operators need a comprehensive view of the subscriber, in order to deliver personalized services and bundles, create new business models, and to increase retention and ARPU. Brian Capellani, CTO of Sigma Systems and Henrique Zacarias, IT Director of ZON Multimedia, will discuss why Next-Generation Operators should make unifying the services layer a priority for a better customer experience. ZON will detail it's service transformation success.
Speakers:
Brian Cappellani, Chief Technology Officer and Vice-President of Engineering, Sigma Systems
Henrique Zacarias, IT Directir, Portugal
The Changing Face of Prepaid: Taking Center Stage for Driving Growth and ProfitabilityRecent economic conditions and monthly ‘no contract’ prepaid offerings have changed the prepaid market permanently. This change has led to a variety of North American players, including the major established carriers, taking a strategic interest in prepaid. Boost/Virgin Mobile USA, the newly merged largest prepaid provider in North America, discusses the opportunities and challenges currently facing the prepaid marketplace.
Speakers:
David Messenger, CA&CDO, Virgin Mobile USA, LLC
Rakesh Kumar, Principal, Technology, Media and Telecommunications, Deloitte
Leveraging Enterprise Product Management (EPM) to Support New Business Models- Telecom New ZealandTNZ are adapting their business models in line with recent sweeping changes to the regulatory environment. Splitting out wholesale, retail, enterprise and IT services into separate business entities required a new approach of collaboration and integration for around product and service data. Key lessons learned while adopting this business model: • Improved Sales and Channel Support • Higher component re-use • Increase supplier aggregation • Product Data Management Automation • Reduced Product Launch Exceptions
Speakers:
Catherine Michel, CTO, Tribold
Ingrid Cronin-Knight, Business Manager - Managed Networks & Security, Telecom Corporation of New Zealand

Growing the Bottom Line via Accurate InformationThursday May 20, 2010 9:00 am - 10:30 am
Chair: David Dunphy, +1 7034707016, Telecom Strategy Partners
Data Mountains – Overcoming Data and Process Management Issues Data cleansing and migration are now arguably the top issues and consideration for CSPs when embarking on a business transformation or optimization programme. The drive to migrate from legacy OSS, consolidate platforms, launch new products, converge operations and deliver cost savings and revenue efficiency, means either cleansing inaccurate data and/or deploying new applications and business processes. These new approaches in data and business process management are essential to negate the business risk and ensure business continuity.
Speakers:
Prithwish Kangsabanik, IT Solution Architect, Swisscom AG
Nigel Oakley, VP of EMEA Sales, Intelliden, Inc
Crossing the BorderIn the past, service providers handled their business mainly within their own organizations. But today's large, global acting and fast changing companies need to utilize other company units, vendors, SPs or even competitors to deliver their broad range of services. It is necessary to cross the border and utilize exchange between the different companies. This session explains how Vodafone approaches these challenges with a view on Change Management with multiple companies/countries, MVNOs, outsourcing and others.
Speakers:
Carsten Hess, Program Manager OSS Middleware, Vodafone Group
Gerd Hoeckelmann, Head of Professional Services, Ascom Deutschland GmbH, Systems & Solutions
How 4G Changes the Information GameUsing key mobile network systems to enrich OSS, BSS and SDP systems means determining which new network technologies to prioritize. 4G networks introduce policy management and subscriber management into the operational network at the same time that the network is poised to become fully all-IP and flatter in architecture. This session will look at the new systems and how 4G, including the evolved packet core, changes the information game.
Speakers:
Martiny Klaus, Senior Project Manager, Deutsche Telekom AG
Ray Bariso, Product Management, Telcordia Technologies
Elisabeth Rainge, Vice President, NGN Operations, IDC

New Strategies for Profitable Business TransformationThursday May 20, 2010 11:00 am - 12:30 pm
Chair: Ricardo Conde, Sales, Telcordia Technologies
Open Development OrganizationsApple's App Store has been blinded the telecom industry around the world. Many operators and service providers are now trying to copy Apple's apparent success, creating open development environments and app stores to attract developer communities. We will discuss eight different open development strategies from four carriers and four global ISPs and show the relevance of organizational setup and management functions to tap incremental revenues and avoid dropping the "P" of the "P&L".
Speakers:
Jose Rodriguez Perez, Project Manager, Telefonica I + D
Jerome Hannebelle, Director, Open Innovation, FT/IMG/Technocentre, France Telecom
Christian Moews, Managing Consultant, Detecon International
Business & IT Transformation Programme using TM Forum Solution Frameworks (NGOSS) In 2008, Belgacom launched a Business Transformation programme with the objective to implement a new operational model for the group at the 2016 horizon. The expected business benefits are quantified via measurable indicators (KGI/KPI) mapped to the components of the model and are enabled by a major evolution of the BSS & OSS platforms. The TM Forum Solution Frameworks NGOSS framework, tuned to the Belgacom model and needs, helped Business & IT together aligning the B/OSS roadmaps to the benefits.
Speakers:
Benoit Godenir, IT Transformation Strategy, Belgacom, S.A.
Greet De Bruecker, Business Process Transformation Manager, Belgacom, S.A.
Building Communities with SIP and the IMSThis presentation explores the technologies and strategy for changing the existing cost structure to support the business model of "Network as a Service". Optimization of resources, positioning resources for reuse, cost reduction and strategic partnering to stay focused on core competency are key to building a next generation network. The carriers and their networks must be capable of supporting the communication needs of traditional subscribers and business while expanding to support the emerging markets of social networks, virtual worlds and other special interest communities.
Speakers:
Brett Brock, Senior Design Engineer IV, Cox Communications
Summit Keynotes
George Nazi George Nazi
President 21CN, Global Networks & Computing Infrastructure
BT
Jim Dunlap Jim Dunlap
CIO
GCI
Rodrigo Duclos Rodrigo Duclos
CTO
net serviços de comunicação s.a.
Jens Erik Ebbesen Jens Erik Ebbesen
Vice President, Corporate Systems, Group IT
Telia Sonera
Brian Kracik Brian Kracik
Chief Architect OM
Oracle
Stephan Baumann Stephan Baumann
Senior Vice President Transformation Management
Deutsche Telekom
Gareth Senior Gareth Senior
CTO
Comptel
Ralf Jaeger Ralf Jaeger
Manager, Global Business Development
Managed Services Management Solutions

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