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Make sure to attend the joint TM Forum/GMSA conference track on Monday, February 27, 2:00-5:30pm, Room 6. Sessions include:

1. Business Transformation - Operators as Agile Businesses, 2:00-3:30pm
   Compared to OTT competition, traditional communications service providers have at times been slow to act and react to changing market conditions. However, there are striking demonstrations of business agility within the communications world as service providers are adapting their legacy infrastructures to tackle new requirements. These successes have been based on becoming an agile enterprise through identifying and interpreting relevant data to make quick business decisions. To continue to overcome diminishing profit margins service providers must become more agile and responsive to their business environment and their consumers.
   
   In this session, we examine the key success factors, pain points and leading exemplars to help service providers deliver the agility and ingenuity they need to seize business opportunities and maximize their revenues.
   
   

   Business Transformation – Operators as Agile Businesses
   Time	Details	Line up
   2:00-2:05	Moderator	Rob Rich, Managing Director, TM Forum Insights Research
   2:05-2:25	TM Forum Opening Keynote: Rethinking Communications--The Service Provider Challenge	Martin Creaner, President and CEO, TM Forum
   2:25-2:40	Keeping Your Customers Happy: The Key to Customer Experience Transformation	John Dillon, Vice President Marketing S3G, Alcatel-Lucent
   2:40-2:55	Six Vital Steps to Transform for Operational Excellence	Jay R Blanc Selva, Operational Excellence & TQM Director, Huawei
   2:55-3:10	Service Innovation: How Kajeet Delivers the Experience to Enable the Customer Lifestyle and Convergence with New Business Models	Pat McCarthy, Vice President Marketing, Service Delivery Solutions, Telcordia Ben Weintraub, Chief Operating Officer, kajeet
   3:10-3:25	Identifying and Predicting Near Real Time Business  Opportunities	Ersin Ihsan Unkar, Senior Software Developer, Turkcell Teknoloji

   
   
   
   
2. Business Transformation - Operators as Intelligent Partners
   With the spread of the mobile Internet, smartphones and the emergence of M2M, the role of service providers within an increasingly complex value chain has evolved and as new device emerge, more change is on the horizon. This evolution exposes service providers to the needs of new industries; those that can work with and support these needs will thrive while the slowest will fall by the wayside.
   
   Service provider’s networks, billing relationships, data handling and wealth of information offer magnificent prospects to would-be partners to take advantage of. However, the challenge for service providers lies in presenting these in useful formats to support creative and lucrative partnerships. The success of OTT players is testament to past failures in this area. How can service providers rise to the technical and business challenges of becoming intelligent partners to diverse industries? This session examines the hurdles to overcome and outstanding examples to follow.
   
   

   Business Transformation – Operators as Intelligent Partners
   Time	Details	Line up
   	Moderator	Tony Poulos, Market Strategist, TM Forum
   4:00-4:15	Realizing the two-sided business model: operator-  content provider partnerships	Michael Manzo, CMO, Openet Chris Barraclough, MD, STL Partners
   4:15-5:00	Panel Discussion: Collaboration, competition and  the position of operators in the IT/telecoms  ecosystem	Moderator: Susie Kim Riley, Entrepreneur in Residence, North Bridge Venture Partners Bill Archer, President Advanced Services, AT&T Jeff Warren, Vice President of Mobile, Local and Customer Engagement, Expedia Worldwide Vaughan Smith, VP of Mobile Partnering, Facebook Kennet Rådne, SVP, TeliaSonera
   5:00-5:15	Innovation in Partnerships	Daniel Gurrola, Vice-President of Strategy and Business Development, Consumer Mobile Business, Orange
   5:15-5:30	Managing data intelligently to partner intelligently	Khalifa Al Shamsi, SVP Networks & Technology, Etisalat

About GSMA Mobile World Congress

GMSA Mobile World Congress is the place for mobile leaders to gather, collaborate and conduct business. It includes a world-class conference featuring visionary keynotes and action-provoking panel discussions; an exhibition with more than 1,400 companies displaying the cutting-edge products and technologies that define the future of mobile; and the annual Global Mobile Awards ceremony recognising the most innovative mobile solutions and initiatives from around the world.

In addition to industry leading keynotes and an exhibition with more than 1, 400 companies, GSMA Mobile World Congress hosts 60,000 mobile professionals from 200 countries. More than 58% of these were C-Level executives, and 10,000 of them were mobile developers as part of App Planet, the Centre of the Apps Universe. Mobile World Congress 2012 will celebrate the current state of mobile and offer a glimpse into where mobile has the potential to go next.

Visit www.mobileworldcongress.com or contact @GSMA_Care