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Insights Research: Customer experience - Enterprise customers
How-to Guide: Becoming a customer-centric business October 2014
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Mass market saturation and digital life have transformed the importance of managing customer experience. The rising cost of churn and the power of customer dissatisfaction make effective Customer Experience Management a fundamental of successful business today.
As our digital lives become more complex, new digital services only increase the complexity of end-to-end customer experience management. Services delivered between multiple devices, across complex value-chains of partners, present new challenges for any business.
TM Forum provides the essential tools, best practice guidance and leadership to enable successful Customer Experience Management. Created through industry collaboration and hardened through thousands of implementations worldwide, we offer: