TM Forum ‘Perspectives’: Critical Information for Today’s Communications Market

Morristown NJ, April 15, 2009 TM Forum , the world’s premier industry group focused on business effectiveness for the communications and media sectors, announced today the release of its new flagship publication Perspectives – available now as a digital download. The Forum’s new yearbook publication provides thought-leadership on a wide range of industry issues related to business and service transformation, including best practices and standards, regional trends and guidance on new market opportunities.

A common thread among the key themes of Perspectives is “Transformation” — its definition and its key components, including Managing the Customer Experience, Managing Product Lifecycle and Managing Profitability.

Readers will get a unique glimpse into how leading companies approach transformation of business process, information and applications as they balance the need for convergent services against expectations for recession.

With contributions from leading service providers, respected journalists and key TM Forum industry experts, Perspectives is the definitive guide to the major issues, opportunities and challenges that the industry faces over the year ahead. It includes best practices and standards, regional trends and guidance on new market opportunities amongst its impressive line-up of articles including;

·         Regional reports that discuss market conditions in North America, Latin America, MEA, Asia, Western Europe and
          Eastern/Central Europe;

·         Analysis of new market opportunities, such as mobile advertising and content management;

·         Updates on service providers’ ongoing challenges, including product lifecycle management, service bundling and
          customer experience management;

·         Updates on TM Forum’s activities, including TM Forum’s benchmarking initiatives, and a new resource center
          developed to help members better understand the concept of transformation and its requirements.

Hard copies are available on request and will also be available at TM Forum’s Management World 2009 in Nice next month.

For more information on Perspectives and Management World 2009, including a full conference agenda, keynote and speaker profiles, as well as information about certified training courses available in Nice, please visit /ManagementWorld2009/.

Press and analysts interested in obtaining a copy of Perspectives, attending Management World 2009 and connecting with conference speakers should contact Geoff Devlin, gdevlin@tmforum.org, to apply for press access to the conference and to arrange meetings.

About TM Forum

With more than 700 member companies in 75 countries, TM Forum is the world’s leading industry association focused on improving business effectiveness for service providers and their suppliers. Serving the information, communications and entertainment industries, the Forum provides practical solutions, guidance and leadership to transform the way that digital services are created, delivered and charged. Members include the world’s largest service providers, cable and network operators, software suppliers, equipment suppliers and systems integrators.

TM Forum provides a wide range of information and support to help its members reduce the costs and risks associated with creating and delivering profitable services. These include industry research and benchmarks, technology roadmaps, best practice guidebooks, software standards and interfaces, as well as certified training, conferences and publications. The Forum also provides its member community with extensive marketing and networking opportunities, enabling business with new customers and partners.

To learn more please visit www.tmforum.org.

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