Sessions to explore the management of converged content and multimedia services using open interfaces across the new extended value chain
Morristown, NJ: April 7, 2008—TM Forum will be moderating two panels relating to its Content Encounter initiative at the NAB Show’s Telecom2008 Conference, April 15th-16th at the Las Vegas Convention Center.
Content Encounter is the TM Forum’s ground-breaking, walk-through showcase that explores the management of converged content and multimedia services using open interfaces. The initiative allows companies from across the globe that are creating and delivering new services through partnering with complex value chains, to define industry best practices and standards through collaboration and the pooling of expertise.
The overall theme of Telecom2008 is ‘IPTV – It’s About the Content’, exploring how true IPTV is about the integration of wireless, broadband Internet, and broadband video with full interactivity across all platforms, making it a seamless and fully multimedia experience. The challenge is capitalizing on the many options and knowing how to create and acquire new content to develop competitive services.
Involving five participants – Cognizant, IBM, Microsoft, Motorola and Westwood One – Content Encounter highlights the benefits of using standards to create repeatable, reusable ways of doing business with potentially thousands of trading partners, from business drivers such as billing, quality of service management, and multi-play service packaging, through to integration and interface technologies to enable low cost service delivery and operations – all from a content lifestyle perspective.
Jim Warner, Vice Chairman and Chief Strategist of TM Forum, will be moderating a panel called ‘Content Encounter – Managing the Digital Media Lifecycle’ on Tuesday, April 15th from 11:10 am to 12:10 pm. He will be joined by speakers Lee Chow, Director, Video Product Management, AT&T, and Matt Milford, Fellow and Director of Business Development, Motorola, to discuss the purpose of the initiative and progress to date.
On Wednesday, April 16th from 1.15pm to 2.00pm, Warner will moderate a panel called ‘Encountering Content – A dialogue on the Digital Media Market’, with speakers Lee Chow, Director, Video Product Management, AT&T, and Joe Ziskin, VP of Corporate Strategy and Business Development, IBM. The session will explore how the digital media marketplace has become a value chain of players from the communications, media, consumer electronics and web sectors all sharing one common goal – the monetization of content services in a way that wins and keeps customers. This panel will feature an open dialog among key players and with the audience.
“While the TM Forum’s roots lie in the telecommunications industry, the blurring of the lines between media, entertainment and information services, coupled to new consumer electronics demands that as an industry, we adopt a broader view of a new services value chain and explore best practices and standards to better manage the creation and delivery of content-based services,” said Warner. “These panels provide an opportunity to share our experiences to date with Content Encounter and to debate the issue with some of the world’s leading content producers and aggregators, service providers and device manufacturers.”
TM Forum and Content Encounter participants will be available for media and analyst interviews during the 2008 NAB Show. Please contact Liz Swenton (tmforum@marchpr.com) to set up a briefing.