| Cloud services are creating new business models for both users and providers. Many organizations are assessing how they can take advantage of and profit from cloud service opportunities. For service providers, the winners will be decided based on their ability to bring service value and differentiation to the end customers.
Financial benefits and the promise of more flexible services are driving cloud delivery models. This Catalyst will focus on how TM Forum standards such as the Frameworx Information Framework (SID), the MTOSI Interface and PSA can be used to simplify the adoption of cloud services and deliver new value to customers.
Most service providers have years of experience managing complex networks to deliver communications and access services. They also have significant experience in delivering managed services including customer premises equipment (CPE). This experience and knowledge creates the opportunity for service providers to create new revenue streams based on cloud services. To achieve this, service providers need to guarantee not only uptime of the infrastructure but also the quality of the end user experience. This requires personnel, process and tools that span the end-to-end service topology.
This Catalyst is going to demonstrate how a telepresence service can be delivered, managed and automated through a unified service delivery ecosystem using best practice business process and utilizing industry standards.
Telepresence itself provides a unique end user experience that relies on low latency and high-bandwidth networking to be delivered successfully. The successful delivery of telepresence as a service requires a coordinated management effort.
It is these types of applications delivered from a data center, through the network and into customer premises that will ultimately help service providers differentiate themselves in the cloud market. While our previous Catalyst demonstrated in 2010 focused on automated service fulfillment, this Catalyst will focus on service assurance, metering and billing.
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