The Race to Cloud Services Summit concludes with two Intensive Debates.

The first, Critical Success Factors for CSPs to Differentiate Themselves with Cloud Services, looks at how service providers will capture mindshare, stay relevant, profitably grow their revenues and market share, and continually provide new and differentiated value to customers.

In the increasingly crowded world of ‘on demand’ services, there are many providers that have become favored for one thing or another: some offer books and almost everything else, others provide simple, ubiquitous access to email or free International video calls and instant messaging, and still other Internet-based, over-the-top providers are just emerging and trying to find their unique niche.

This session is designed to provide you with valuable tools you can take back to your organization to help ensure that your next move is strategically sound. Participants will be engaged in a lively and informative set of interactive exercises that will enable them to develop a cloud services strategy framework to optimize their cloud investments by developing sound cloud services strategies that can drive sustainable and profitable growth.

The second Intensive Debate is entitled: Two Clients with Two Distinct Go-To-Market Strategies: Sharing Practical Experiences as a Cloud Service Provider, Broker, and Integrator.

There is certainly a difference between developing a Cloud business model for a mid-market provider versus developing a business model for the enterprise Cloud provider. This session examines the commonalities as well as the distinct characteristics of both categories of service providers. Participants will explore the techniques that were applied to develop the right Cloud business service portfolio, including detailed discussions on risk mitigation and pricing considerations. The session concludes with an interactive wrap-up of key session takeaways.