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Leveraging TM Forum Frameworx and Best Practices for Effective Business and IT Operations
Tuesday February 7, 2012 2:00 pm - 6:00 pm
Chair: John Reilly, Subject Matter Expert, TM Forum
John ReillyJohn P. Reilly is member of the TM Forum’s technical staff, a Distinguished Fellow of the TM Forum, and a master trainer for the TM Forum. His technical staff responsibilities include providing Information Framework (SID) model subject matter knowledge in support of TM Forum programs and projects. He is the author and co-author of a number of books, including Using the SID for Application Integration, eTOM – A Business Process Framework Implementer’s Guide, and the soon to be published TM Forum Frameworx: Second Edition. He also leads NGOSS Associates, a consulting practice focused on offering NGOSS implementation guidance to TM Forum members.
Extended Opening Remarks from the Chairman - Frameworx Update
Extended Opening Remarks from the Chairman - Frameworx Update Speakers:
John Reilly, Subject Matter Expert, TM Forum
Keynote: Sharing the Success of TrueCorp’s new Revenue Assurance program
Keynote: Sharing the Success of TrueCorp’s new Revenue Assurance program
  • Launching the pilot project with TM Forum – recovering revenues that exceeded the first-year cost of the project team
  • Accelerating rollout by developing revenue assurance tools based on TM Forum RFx template from the Revenue Assurance Solution Suite (RASS)
  • Expanding the project to cover new acquisitions
Speakers:
Steven Hopcraft, Group Chief Technical Officer, True Corporation Public Company Limited
Achieving Scalability and Efficiency with Business Transformation
Achieving Scalability and Efficiency with Business Transformation
  • Making the business case for improving key business metrics through a holistic approach to IT systems infrastructure and data management
  • Examining the role of TM Forum standards and best practices in making such a transformation
  • Outlining the methodologies, frameworks (including TM forum) and best practices employed
  • Quantifying the benefits in terms of:
    • Reduction in cycle times
    • Scalability
    • Service agility
    • Ability to scale without commensurate resource addition 
Speakers:
Aiyappan Pillai, VP, Tata Communications Ltd
Transforming NBN Co's IT Around Our Four Business Value Streams for Overall Business Success
Transforming NBN Co's IT Around Our Four Business Value Streams for Overall Business Success

NBN Co has recently re-reorganized its IT Organization around four core company processes:

  • Plan to Handover
  • Lead to Cash
  • Trouble to Resolve
  • Concept to Market.

This presentation will review:

  • The organizational structure put in place
  • The implications for the architecture and platforms
  • The impacts to the development and release process

          And, most importantly...results to date


Speakers:
Peter Wills, GM Service Management, NBNCo Ltd
Achieving Operational Effectiveness and Efficiency in a Prepaid-Dominated Business
Achieving Operational Effectiveness and Efficiency in a Prepaid-Dominated Business
  • The challenging nature of a prepaid dominated business
  • How Banglalink is making the difference?
  • Driving forces behind the implementation of a centralized Business Assurance System
  • Control, KPI & Business Findings of Business Assurance System – outline for operational excellence
  • Next Step: Leverage on TM Forum Frameworx and Best Practices
Speakers:
Md. Taufique Maeen Uddin, Senior General Manager, Revenue Management and Billing Support, IT, Orascom telecom Bangladesh Ltd
Automating the Requirements-to-Order Process to Win More Profitable Business
Automating the Requirements-to-Order Process to Win More Profitable Business
  • Outlining the challenges in supporting enterprise IT requirements including IP and cloud-based services
  • Examining the impact of OSS/BSS processes on efficiency and cost effective delivery of services
  • Making the business case for rethinking solution management fulfilment processes for complex and custom enterprise services
  • Achieving greater efficiencies in the requirements-to-order process that links service design with provisioning to achieve superior service development and deployment
Speakers:
John Breen, AVP, AT&T Inc.
Steve Bamberger, COO, Netformx, Inc.
Examining the Benefits of Implementing Real Time Service Order Management to Facilitate Integration of FTTx Networks
Examining the Benefits of Implementing Real Time Service Order Management to Facilitate Integration of FTTx Networks
  • Examining the drivers for physical inventory of networks in FTTx roll out
  • Outlining how the real time service order management process can be enhanced by interface contacts into the physical network inventory system
  • Achieving an effective interface between PNI and LNI  in the realisation of a well integrated OSS
  • Comparing automation systems for broadband access networks
  • Quantifying the benefits of quick decision making and faster deployment within short span of time with lower cost
Speakers:
Tony Cotter, Managing Director, Australia, Synchronoss
Joseph Apolonio, Information Systems Architect, SingTel Optus
Using Frameworx in Implementing a Unified Service Management Tool – Improving Organizational Collaboration and Communication
Using Frameworx in Implementing a Unified Service Management Tool – Improving Organizational Collaboration and Communication
  • Examining the drivers for developing a Unified Service Management Tool to improve business processes at the service level in the strategy, infrastructure, operation and Product (SIP) area
  • Outlining the development of an enterprise-wide Service Management application, which enabled solidification of  the Service Development and Management processes in the SIP area and Service Management and Operation processes
  • Quantifying the benefits in terms of information sharing, process unification/implementation, cost saving and revenue increasing in service management 
Speakers:
Fazhong Deng, CTO and Founder, Chairman of the Board, OSSEra, Inc.
Suphachet Phermphoonwatanasuk, Manager, Advanced Infor Service Plc.
Chairman's Closing Remarks
Chairman's Closing Remarks 
Optimizing the Customer Experience to Drive Business Growth
Wednesday February 8, 2012 11:35 am - 4:15 pm
Chair: Stephen Miles, Vice President – Service Assurance , CA Technologies, Inc.
VP- Customer solutions
Chairman's Opening Remarks
Chairman's Opening Remarks Speakers:
Stephen Miles, Vice President – Service Assurance , CA Technologies, Inc.
Keynote: 4G Networks Mean Nothing without 4th Generation Customer Experience
Keynote: 4G Networks Mean Nothing without 4th Generation Customer Experience
  • What is a network operators ‘product’?
  • Serving a segment of one: the ultimate customer service
  • Managing customer loyalty
Speakers:
Mark Liversidge, Chief Marketing Officer, CSL Limited
Keynote Interview How does Standardization Encourage Competitiveness, and Enable Differentiation through Improved Service Innovation and Customer Experience?
Keynote Interview How does Standardization Encourage Competitiveness, and Enable Differentiation through Improved Service Innovation and Customer Experience?
  • How do service providers employ TM Forum Frameworx and benchmarking?
  • Evaluating the benefits:
    • Removing operational challenges from deploying the products and services, to be more agile
    • Enabling the operator to focus on customer satisfaction, both through improved operations and service innovation
    • Enabling valuable resources to be used further up the business value chain, rather in the machinery 

Interviewer:
Tony Poulos, Market Strategist, TM Forum

Interviewees:  
Judi  Achmadi, VP,  Telekom Indonesia
Tony Kalcina, Ambassador TM Forum

Speakers:
Tony Poulos, Market Strategist, TM Forum
Tony Kalcina, TM Forum Ambassador, & Founder, Clarity
Leveraging Data Analytics to Optimize Customer Experience and Drive Business Growth
Leveraging Data Analytics to Optimize Customer Experience and Drive Business Growth
  • Customer experience is only one part of the equation. What needs to be analysed at the same time for affective cross-analysis are: revenues, profitability, devices and product portfolio
  • It is about time that the massive amount of data that each operator’s repositories contain is leveraged to drive the business
  • Current siloed approach is the past. The way forward is to look at the whole customer lifecycle and share same information through the organization for delivery of optimized service and products.
  • Aito will elaborate on how data analytics can help in improving customer experience and, as a result, driving business growth
  • What methods are used now and what are the best practices
Speakers:
Anssi Tauriainen, CEO, Aito Technologies
Cut Noosy, GM - Customer Service PT XL Axiata, PT XL Axiata Tbk.
Implementing Real Time Charging and Policy Control to Help Improve Customer Experience
Implementing Real Time Charging and Policy Control to Help Improve Customer Experience
  • Outlining the drivers for Ukrainian mobile operator,  Astelit Life:) to deploy a real-time charging and policy control solution to enable innovative services and personalized tariffs
  • Identifying and overcoming the implementation challenges
  • Examining the customer response to the changes and advantages for life:) in staying ahead of the competition 
Speakers:
Ramez Younan, CEO, Unspecified
Ismail Celikkol, Deputy Director – Service Network , Astelit LLC
Using Holistic Techniques to Reduce the Timeframe for Customer Experience Analysis
Using Holistic Techniques to Reduce the Timeframe for Customer Experience Analysis
  • Understanding 'The Rich Data Set' Developing customer-centric business model
  • Quantifying the cost of customer loyalty
  • Addressing social media in the customer experience environment
  • What is the future of customer experience?
Speakers:
Professor Paul Morrissey, VP Global Strategic Solutions, Ventraq, Inc.
Fabio Pizzuti, Director Database & Systems, Department: NW Operations, Telecom Italia Group
Managing the Explosion of Data Traffic with Mobile Data Intelligence to Improve your Customer Experience Strategy
Managing the Explosion of Data Traffic with Mobile Data Intelligence to Improve your Customer Experience Strategy
  • Understanding the drivers for leveraging mobile data intelligence to monetize mobile data traffic
  • Examining the implementation challenges and benefits of analytic solutions that do not require BI integration
  • Quantifying the benefits in terms of developing creative price plans and service options with shortened decision cycle and increased accuracy
  • Outlining real-life examples of marketing initiatives used to create new revenues and improve customer experience, based on analytics

Speakers:
Stephen Kerwick, Vice President, Asia Pacific, Neuralitic Systems, Neuralitic
Michael Chang Yuh Kang, Senior Manager Personal Solutions – Products & Solutions, StarHub
Leveraging Next Generation Business Intelligence (BI) and Analytics Capabilities to Drive Growth and Optimize Customer Experience
Leveraging Next Generation Business Intelligence (BI) and Analytics Capabilities to Drive Growth and Optimize Customer Experience
  • Identifying and overcoming the challenges of implementing analytics, including:
    • Unclear business requirements
    • Data consolidation from multiple, diverse source systems with inconsistent data
    • Time to market
  • Determining the business benefits of subscriber intelligence
Speakers:
Arnold Ali Cender, IT Project Manager - Data Warehouse, Business Intelligence, EPM, ISO, VIVA - Kuwait Telecommunications Company
Venkat Narayanan, Head, Strategic Initiatives, CTO’s Office, Mahindra Satyam Ltd
Audience-Interactive Round Tables: Successfully Exploiting Data Analytics to Develop Actionable Customer Intelligence Strategies
Audience-Interactive Round Tables: Successfully Exploiting Data Analytics to Develop Actionable Customer Intelligence Strategies
  • Determining when and how to revise your customer segmentation models
  • Building actionable segmentation intelligence models based on analytics
  • Leveraging predictive modelling to accurately identify and effectively target potential churners
  • Leveraging new social media data sources  to enhance their customer intelligence
Speakers:
Paul Morrissey, Chief Strategy and Business Development Officer, Ventraq, Inc.
Anssi Tauriainen, CEO, Aito Technologies
Cut Noosy, GM - Customer Service PT XL Axiata, PT XL Axiata Tbk.
TM Forum reserves the right to make changes to the conference agenda without prior notification.
Please refer to the web site for the most up to date information.
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