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How to Align the Business and Technical Side of Services and Shorten Time-to-Market

Date: Wednesday, May 09, 2012

Sponsored by


Lukasz Mendyk

OSS Product Manager, Comarch

Introducing new products to the market calls for a well-structured product design process which should capture business as well as technical requirements and drive an automated order-to-cash process. Communication Service Providers (CSPs) are facing the need to reduce time-to-market for new services and cut business costs.

This requires an increased innovation rate and calls for integration of BSS and OSS systems to bridge the gap between marketing and technical departments.

Also, the methodology used must define best practices in the area of employing the TM Forum Information Framework-based “Offering-Product-Service-Resource” model to separate commercial aspects from technical ones. Join our webinar to hear more about:
  • The benefits of using an automated order-to-cash process and the Information Framework
  • How to verify the four-layer model from a reusability viewpoint and implement the product design process as it will work best for your customers
  • Methods for effective collaboration between market-oriented product managers and technical experts
Learn how CSPs can define the commercial and technical aspects of their products/services to achieve high reusability, thus cutting costs and improving time-to-market.