Join us next month in Barcelona, Spain for Mobile World Congress (formerly 3GSM World Congress), the world’s largest exhibition for the mobile industry.
The TM Forum Pavilion is almost sold out; we still have one exhibition package available. Please contact Apostolos Kallis at +30 6947 828 428 to secure the final spot in one of the best locations on the show floor. You’ll be joining a number of other TM Forum members, including:
- Aktavara AB
- CellVision
- ConceptWave Software
- InfoVista
- Ixonos Project Management
- Kapsch CarrierCom AG
- Nakina Systems
- NetCracker Technology
- NetScout Systems
- Orga Systems GmbH
- Patni Computer Systems
- Velocent Systems, Inc
In addition, TM Forum is pleased to present a Business Operations Symposium during Mobile World Congress. Taking place on Monday, February 11, the symposium entitled “Managing the New Digital Market: Providing Anytime, Anywhere, Anyplace Services,” will bring together the leaders of the mobile industry to address the operational and management challenges in delivering seamless mobile services.
Here’s a look at the agenda:
MORNING: BUSINESS/MARKET DRIVERS & IMPLICATIONS for MANAGING MOBILE SERVICES
Session 1: Market Trends, Drivers and Influencers
New Trends in mobile digital media and entertainment
- Personalized/Targeted/Location-Based
- User Generated Content
- Value Chains & Business Models
- End-to-End Content Lifecycle
- The new mix of players (telecom, large corporate users, cable, device, media, web & advertisers)
- Mobile ads
- Value-add vs. Commodity bit pipe – both are viable if you plan for it
- Preventing “over-the-top” services from maiming your added value
- Key touch-points for making value chain partnerships work
Session 2: Business Transformation for the Mobile Service Provider
- Continuous Business Transformation
- Network & Device Independence
- The role of SDPs in separating services from the infrastructure
- Manage broadband/IP/3G networks
- Manage multiple air interfaces – 2G, 3G, HSPA, WiMax
- End-to-end device management
Session 3: Customer Centric Management Implications – If You Can’t Manage It, You Can’t Monetize It
- 3a: End-To-End Management: From Creation to Consumption
- Content Publishing & Ingestion
- Content management
- Service Delivery & Distribution
- 3b: Excellence in managing the Customer Experience
- Gathering data from the network
- Managing Service Quality
- SLA enforcement
- Measuring the User’s Experience
- 3c: Evolution and Migration to Next Gen Mobile Billing Systems
- 3d: Evolving Customer Care for the Mobile User
- What can your network tell you
- Innovative Customer Service portals
- Self-Serve views
- Improving the service offerings
AFTERNOON: LEVERAGING MANAGEMENT FRAMEWORKS and STANDARDS
Session 4: Why & Where Management Standards Matter
- 4a: Business Transformation Case Studies
- Business Process, Information & Application Frameworks (eTOM/SID/TAM)
- Prosspero Interface Standards
- 4b: Content & Service Management
- 4c: Managing applications across a diversity of devices
- Mobile and Wireless Device Management
- Developing applications across multiple platforms
- Managing presence, identity & security
Session 5: Putting it Into Action – Developing an End-to-End, Customer-Focused Strategy for Value-Added Services – Panel Discussion
- Panel discussion including TM Forum mobile industry members