How to introduce innovative business models with content, advertising, and interactivity
A free webinar sponsored by: Telcordia with TM Forum and a case study by kajeet
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Date: Thursday, April 10, 2008
| Session 1 Time: 8am PDT, 11am EDT, 4pm GMT |
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| Session 2 Time: 8:30am Chennai, 11am Taipei, 1pm Sydney |
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Duration: 1 hour
Speakers:
Jim Warner, Vice Chairman, TM Forum Board of Directors and Director, Content and Media Sector, TM Forum
Ben Weintraub, EVP, Engineering and Operations & Founder, kajeet, Inc.
Grant Lenahan, Vice President, Service Delivery Solutions, Telcordia
Chairperson: Joan Huffine, TM Forum
The world of communications has changed. The explosion of content is only the beginning of a rapidly evolving phenomenon that merges the traditional industries of telecommunications, media and entertainment, and advertising with dynamic new business models that promise to deliver huge opportunities for those who embrace the new paradigm. “One size fits all” services will be replaced by interactive “markets of one” powered by real-time charging and policy infrastructures.
In this free webinar, a panel of mobile service delivery thought leaders will present:
- The market drivers for the confluence of communications, content, advertising, and personalization
- The work in progress for a standards-based ecosystem that will enable flexible, efficient operation of interactive, content-rich, policy-driven networks & Services
- A case study of how one service provider pioneered differentiation with an interactive, pay-as-you-go proposition for the valuable “tween” market
- The business imperatives to be addressed to enable early entry and sustained competitive position
- The challenges in deploying rich user policy, making advertising more effective for both the end-user and the advertisers