Content Encounter - Managing the Digital Marketplace
Date: Wednesday, October 17, 2007
Time: 9a.m. Pacific U.S. / 12 noon Eastern U.S. / 5p.m. U.K./Ireland / 6p.m. Western Europe
Duration: 1 hour
Presenters: |
- Jim Warner, Vice Chairman, TM Forum Board of Directors and Director, Content and Media Sector, TM Forum
- Justin van der Lande, Head of Marketing, TM Forum
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- Content and communications are coming together. End-to-end management of content, multi-media services and, most importantly, customer experience is key to success
- TM Forum is running a demonstration program championed by AT&T and created by Alcatel-Lucent, BEA, Cognizant, Microsoft, and Motorola to find answers to some of the industry’s largest looming challenges. And guess what? They are having great success.
- And this webinar is your only place for a sneak preview of how it all comes together in the CONTENT ENCOUNTER
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Turning the convergence of entertainment, information and communications services into a manageable and profitable “Digital Marketplace” is the key to sustainable growth. The players in these new value chains must find ways to forge a win-win business relationship or the customers will spend their money elsewhere.
In this webinar, Jim Warner, the TM Forum’s Chief of Strategy, will discuss the TM Forum’s direction and tactics for leading this effort, as well as providing a first look at the TM Forum’s major new Content Encounter project that is propelling this effort and will show initial results at Management World in Dallas in November.
Get a sneak preview on how Content Encounter brings the communications & media industries together to ‘crack the code’ on the common technologies needed for achieving this goal. Be the first to learn how this groundbreaking, interactive demonstration project will highlight TM Forum’s role in enabling new business models – through standards -- for multimedia content services and devices to succeed in the market.
Content Encounter Background:
The goal of Content Encounter is to make the Digital Marketplace a profitable business reality! Any content to any device anywhere, anyplace and at anytime with an “over the top” user experience. The entire content lifecycle – from creation to consumption is showcased in this groundbreaking, interactive, hands-on demonstration.
It creates a common way to manage the end-to-end content lifecycle; from creation through distribution and delivery to consumption. By standardizing these critical ‘touch points’ between the systems and processes of all the value chain players, a new wave of business models and commerce for content-based services becomes a reality.
Key Benefits to Media & Content Companies
- Empowers content owners to maintain integrity of assets while allowing communications providers to offer innovative new services
- Rapid publishing, acquisition, delivery, management of all content types
- Create once - deploy across diverse set of devices & environments to deliver a compelling user experience
- Encouraging an industry initiative that will advance technology that befits everyone
To learn more about Content Encounter visit www.tmforum.org/browse.aspx?catID=4734.