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February 2012
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The Insider -
One of the outstanding presentations at MW Asia this year was by Mark Liversidge from Hong Kong mobile operator, CSL. He outlined his company’s highly successful multi-brand strategy, a concept that many other operators would claim to be highly risky. He said, "I'm not a telco guy, I'm a retailer. I spend a lot of time with the Unilevers, Proctor & Gambles and Coca-Colas of this world to identify how I can use multi-branding to provide original services to each of the distinct... -
Do you have a morbid fear of leaving your mobile phone behind when you go out? Have you experienced a churning sensation in your stomach when you realize you may have lost your phone? Does losing network reception cause negative physical symptoms, or running out of battery cause a panic attack? Do you take your phone to bed with you, and do you ‘always’ leave your phone on? If you recognize these symptoms, then you are likely to be suffering from nomophobia – the fear of being out... -
If the response to the The Insider's critique of the Indian telecom sector is any indication, there are a lot of people concerned about the direction India's government policy was heading. Almost on cue, but certainly not as a direct response to that article, India's Communications Minister Kapil Sibal, announced a broad range of measures that would be introduced in a new, far-reaching telecommunications policy aimed at addressing past misdirections and attempt to introduce transparency... -
Some surprising news for the mobile industry emerged from a recent survey of retailers and consumer goods companies conducted by KPMG. The survey did not include telecommunications companies, even though many see themselves as retailers of consumer goods, and only CFOs were approached – 350 of them, no less! The majority felt that mobile technology would be the key driver to maximize their sales over the next two years ahead of more traditional ways to generate business such as business intelligence... -
Anyone seduced by those ‘Incredible India’ advertisements that ply the TV airwaves around the world may be lulled into a false sense of security, much the same as 122 2G spectrum license bidders were. The color, the vibrancy, the uniqueness of India that is used to attract tourists sometimes masks the real India that is not nearly as attractive. Those license holders that have now been stripped naked and left without those 2G licenses or compensation are the victims of a bureaucracy that... -
Do you unconsciously look at your smartphone screen even though nothing has happened to prompt the action? Do you feel ‘phantom’ vibrations emanating from your purse or pocket that make you grab for the phone only to find, again, that nothing is happening? Oh, oh – according to the British Psychological Society’s Division of Occupational Psychology, you could be suffering from ‘smartphone addiction!’ The whole idea that smartphones are a tool to help manage workloads...
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