June 2010 - Leadership Blog

  • Why CSPs Need a Marketing Mentality to Survive

    In my recent blog about " Rethinking Innovation ," I wrote about the apparent misconception that Communications Service Providers (CSP) have about innovation for survival. To me, innovation is not merely about offering state-of-the-art products and features to a customer; it's about delivering value, independent from how advanced the underlying technology may be. In my view, CSPs in developed markets need to rethink innovation for survival. "Most people in the West equate it with...
  • Rethinking Innovation: Are You Really Thinking Outside the Box?

    Things were a lot easier to explain 10 or 20 years ago. Technology innovation was just a matter of focusing on developed markets, and its development involved huge amounts of money that only such markets possessed. Eventually, that technology would trickle down to developing markets, but this process (when it happened) was extremely costly and time consuming (typically taking years or even decades). In general, it was assumed that technology innovation and creative resources were meant to reside...

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