By now, the terms "commodity players," "bit pipe" and "dumb pipe" with reference to traditional communications service providers (CSPs) have become tired and overused. CSPs know full well that the writing is on the wall – and has been for years – and if they don't continuously reinvent themselves, they will get left behind as new upstart players start to fill their role. Nowhere is this more evident than with cloud services, a phenomenon that's much more than...