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Martin Creaner
President & Chief Operations Officer
TM Forum

Martin Creaner has been working in the Telecommunications Industry for almost 25 years and is currently President of the Telemanagement Forum (TMForum). The TM Forum is the industry body for the the global Telecommunications industry. It has 750 member companies in over 185 countries, including all the major carriers and all the leading equipment and software Vendors.

Prior to joining the TM Forum Martin held a number of executive positions with Motorola and British Telecom.

Martin is widely published and is featured and quoted regularly in business and trade journals. Martin is also the author of the leading telecoms business book “NGOSS Distilled”.


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Cloud Computing and the Art of Confusion

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Even during a recession we never seem to have a shortage of 'the next big idea'.  And this weeks next big thing seems to be Cloud Computing.  The one tiny problem about it, is that nobody seems to know what it means.  Or perhaps more correctly, there are as many opinions as experts on this emerging topic.  So to add to the confusion let me share my views on this.

From a user perspective, cloud computing allows you to gain access to a wide range of computing services from an amorphous cloud where these services reside. From an organization perspective, cloud computing allows companies to assemble new services from a wide range of ‘capabilities’ that have been published into the ‘cloud’ by unknown suppliers.  At one level it is a brand new concept to foster rapid innovation and decision making, but at another level it is just a slight tweaking of tried and trusted computing concepts and emerging approaches such as Service Oriented Architecture. Popular wisdom tells us that it’s a service acquisition and delivery model for IT resources and, if properly used within an overall IT strategy, could help improve business performance and control the costs of delivering IT resources to the organization.

Confused... you will be!  Not because it is a complex concept, but rather because with all such new ideas, they become the bandwagon du jour that every company jumps onto.  Already suppliers and service providers alike are attaching the ‘cloud computing’ tag to everything they are doing, and in doing so are adding huge confusion to a relatively simple topic.

So my plea is for us to simplify Cloud Computing and eliminate the mystery.  Lets not make the mess of this topic that we have done with other promising approaches such as IMS and Service Delivery Platforms to name two.

 


Posted 02-13-2009 6:21 AM by Martin Creaner

Comments

Lucia Gradinariu wrote re: Cloud Computing and the Art of Confusion
on 02-20-2009 8:00 PM

Cloud Computing also uses platforms to expose IT resource capabilities as services. Very similar concepts and architectures with SDPs exposing network resources (well explained in the latest SDP Market Analyst report at www.morianagroup.com).

My guess is that the complication begins when we start talking about generating revenue from these services, no matter where they are coming from, cloud or network.  Which business model to adopt depends on  answering questions such as who needs what service(s), how much are they willing to pay and what charging model makes more sense, what is the best channel or environment to deliver the service? Then comes which processes are necessary to support the business model, how to enact them, how much does all this cost? An Amazon or a Verizon will have similar problems to solve even though one is offering services out of the Cloud, the other, out of the Broadband Network.  Each Service Provider has to go, in their own way, faster or slower, through this complex analysis.

Now SDP, IMS and lately Cloud Computing are very much technology oriented concepts tailored to a service oriented demand, they do not answer such questions. So I'd argue that the real need is for a framework where it is easy to at least analyze if not build the support for various business models so that whatever service is offered on whatever platform, the Service Provider can 'see' how to manage and monetize it while the consumer can 'try' to easily and satisfactorily consume it. That framework is nowhere and it's not as easy as saying 'SOA' to find it. But once it is found, there are good chances it could solve the confusion and help discarding non-profitable 'big ideas' faster than the current decision processes can do it.

Martin Creaner wrote re: Cloud Computing and the Art of Confusion
on 02-23-2009 10:34 AM

Lucia, I agree with your comment here.  What is required is a Framework that is centered on the 'services' that we wish to offer and the 'business models' we wish to use.  In building this framework I supect that we would need to draw parts from all the existing TM Forum frameworks, our SOA blueprint and the core of our SDF program.

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