It was interesting this week to see the launch of
Google Wave. I sat through the video (way too long!) introducing the beta service and managed to last for about 35 mins. But I came away impressed. They seem to have a game-changing offering that will change the way we collaborate in business and personal life - if it works as advertised! But even if it doesn't I suspect that it will act as a catalyst to spur giants such as microsoft and skype etc.. to revisit the status quo in how we e-commuicate. Incidentally, the whole beta launch of wave is a masterclass on how to manage expectations and enhance your brand, rather than damage it.
Challenging the status quo is to be applauded. I said last week that I was impressed with the launch of
Vodafone 360 service. Not because it is definitely going to work, but because it is audacious and game changing. Even when these ideas don't work, they tend to stir things up sufficiently that overall the market moves forward. In the TM Forum we are continually looking for these game-changing plays that will shake up the full industry. At the moment areas like Cloud, AppStores, 4G are some of these potentially game-changing plays, and we have programs underway exploring
each of these. Whether these have longevity or not is still uncertain, but just investigating their possibilities gets the mental juices flowing!
Posted
10-06-2009 9:22 AM
by
Martin Creaner