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Martin Creaner
President & Chief Operations Officer
TM Forum

Martin Creaner has been working in the Telecommunications Industry for almost 25 years and is currently President of the Telemanagement Forum (TMForum). The TM Forum is the industry body for the the global Telecommunications industry. It has 750 member companies in over 185 countries, including all the major carriers and all the leading equipment and software Vendors.

Prior to joining the TM Forum Martin held a number of executive positions with Motorola and British Telecom.

Martin is widely published and is featured and quoted regularly in business and trade journals. Martin is also the author of the leading telecoms business book “NGOSS Distilled”.


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A week is a very long time in iPhone 4 and Android world

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I blogged last month about the iPhone business model and stimulated huge discussion about whether the business model had sufficient longevity or whether it would have to change to survive.  Over the past couple of weeks things seem to have moved very, very quickly.  Firstly we had the iPhone 4 antenna debacle - leading to iPhone 4.0 being compared to Microsoft's Vista slump.  There is an element of Apple living by the media sword and dying by the media sword.  When they do the smallest good thing they secure thousands of column inches in the world press.  Similarly when they do something wrong they get a disproportionately savage backlash.  Whatever the rights and wrongs of their dodgy antenna, it is clear that their brand has been damaged and only time will tell whether the damage is permanent or transient.

While this has been going on there has been a resultant surge in interest in Android handsets.  The most significant may well be the launch of the £99 ZTE developed Android phone.  Probably plenty of technical compromises to get down to this price point, but its the sort of price point that will catapult the Android OS to billions of customers.  And this then fundamentally changes the dynamics of the Apps market.

They say that a week is a long time in politics; it also seems to be a long time in the smartphone world!

Posted 07-16-2010 2:50 AM by Martin Creaner
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Comments

Stephen Fleece wrote re: A week is a very long time in iPhone 4 and Android world
on 07-16-2010 8:59 AM

Is it de ja vu from the 1980s war between Apple and Microsoft for the dominant hardware and OS platform of the personal computer?   Looks pretty similar between Apple and Google today.  Apple must continue to excel as vertically-integrated and at the hardware price-point game.  Apple failed at that in the 1980s and it made the difference in Microsoft winning the downstream market on price and the upstream market of software developers.  

However, this time around the cloud could change things.  CSPs have enabling services and partnership opportunities to play a role in the shaping the things to come from the cloud, and its impact on the device platforms of the digital lifestyle and customer/user experience.

Martin Creaner wrote re: A week is a very long time in iPhone 4 and Android world
on 07-16-2010 9:55 AM

Good insight Stephen.  As I've said a number of times in the past, I think the winner will be the one that presents the most attractive business model to the downstream part of the supply chain.  At the moment Google has the most attractive business model for operators - it will be interesting to see if Apple will modify theirs to win the battle.

Josh Salomon wrote re: A week is a very long time in iPhone 4 and Android world
on 07-20-2010 7:45 AM

Hi Martin,

I think you missed the open source effect of Android. For Geeks with Android (disclaimer - I am a geek with android - I replaced me Nexus One OS less than 24 hours after I got the device) the community (look in http://www.cyanogenmod.com/  but there are others) provides constant improvements of the OS. This means that if you agree to maintain your phone and hassle with it, it becomes better over time, which is not common in the devices industry today. You are not limited to over the air updates which usually fix only critical problems, but can actively get much better versions provided by the Android open source community. Just another example for the power in the open source market!

Martin Creaner wrote re: A week is a very long time in iPhone 4 and Android world
on 07-20-2010 9:41 AM

Josh, Excellent comment and not a angle that was I was aware of.  This could become an important differentiator over the coming months/year.

Leadership Blog wrote The War of the Roses 2010: The AT&T-Verizon Saga
on 07-23-2010 8:07 AM

The War of the Roses is a 1989 movie about a couple that, when their marriage begins to fall apart, begin

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