This latest announcement from Apple is scary stuff for Telcos. Apple have announced the launch of iAd which will allow the embedding of advertisements within Apps. It is probably very clever, but inreality this is an area where Telcos can compete if they really want to. Regular readers of my blog will know that this is something that I have strong opinions on. The technology side is relatively straight forward and the real key is understanding their customer usage data so they can target advertisements...