ARPU TM Forum Tag List

Ever wondered why CSPs make such a big deal about subscriber numbers? Are they just showing off, meaning to gall their competitors or just trying to make investors happy? Those of us with just the smallest sarcastic streak may link the fact that the marketing people, the same ones charged with generating new subscribers in the first place, may be justifying their enormous budgets by sprouting big numbers in the press. Whatever the reason, the number of subscribers attained, by whatever means, is...

If there is one metric that the mobile industry reveres it is Average Revenue Per User (ARPU). It’s always foxed me why this should be a meaningful measure. After all, mobile markets started with relatively few international business customers at exorbitant tariffs, so as the market moved to more and more of the general population using mobile, ARPU was bound to fall as people paying with their own hard earned cash are likely to be more price conscious. So ARPU is bound to fall where the uptake...