Facebook is hot, but The Insider is going cold on it. Maybe it’s an age thing, but the buzz has waned to the point of disinterest. News that almost half the UK population now uses Facebook , 30 million, is mind-boggling. What is even more daunting is that more than half of them use Facebook daily. Haven’t they got better things to do? It’s not just the UK. France is reporting 20 million users and Italy 16 million. No wonder businesses are now jumping on board trying to attract the...