The iPad is not the elusive “second side” of the telco business model. Nevertheless the economics of the deal between Apple and at&t can be used as a primary example of the types of new business models that CFO’s of service providers need to consider experimenting with in order to replace the long, slow decline of their fixed-line businesses. It also can serve as a model of how to work with other device manufacturers in the future. When the iPad was announced on January 27th of this year with...