I am constantly being informed of new technologies designed to generate revenue, but sometimes I hear about something that causes me to take a deep breath and say - WHY? This week’s ‘Why Would You Want That’ Award goes to an Irish software vendor that self proclaims itself as a leading global supplier of messaging and media solutions to Mobile Network Operators (MNOs). This company, which will remain nameless, claims to be seeing significant interest in one of its latest Mobile Advertising offerings...