The detailed description of this process mentions four risk types: credit risk, fraud risk, influence risk, and churn risk.

Could somebody explain to me what "influence risk" means?

Thanks in advance

Luz.

At an enterprise level any event or circumstance that can have negative influence on the Enterprise in question can be called as "influence risk". Best example of this would be dissatisfied customers, who can quickly influence the very existence of an enterprise.

More examples of factors that could influence the existence of an enterprise would be- products, services, customers, markets, society, environment.....etc.

Krishnan