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Re: Customer Experience Lifecycle (Business Metrics farmework)

Thanks to all to put different perspective and I agree to the point that Customer Experience and Customer Lifecycle are two different things. What I beileve in my assignments is that core of any customer lifecycle activity is to enhance customer experience and it includes each and everything whatever...

by Dharmendra Misra on 08-25-2009
Re: Customer Experience Lifecycle (Business Metrics farmework)

Peter, in last weeks call with the Business Benchmarking team, I relayed some points around the customer lifecycle and the need for the term "experience" to qualify the concept of a "customer lifecycle." I see the key benefit of this extra model is to zoom in on and classify customer touch points and...

by Stephen Fleece on 08-25-2009

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