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Recommended Reading

  • Billing Views - News, views & comment
  • Talk RA - News and views from the world of revenue assurance
  • SPSS Churn Prediction Framework - This paper enlists the key significant variables or churn factors for all the three market segments – prepaid, postpaid and fixed landline markets.

Has RA come of age?

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Longtime RA exponent, Mike Willett, has written a very interesting blog at TalkRA.  He opens with the statement  "that much of the discussion around RA seems to be centred on what the next step of evolution for RA should be. It is almost as if finding and preventing leakage is not enough to sustain an RA function and that more needs to be added to the RA portfolio for it to continue to be seen to be adding value. I wonder if the logic for this is an assumption that, with a well-established RA function, either leakage will fall away or more likely the costs of finding and fixing it outweigh the benefits it will bring."

The rest is riveting reading and highly recommended.


Posted 01-05-2010 3:35 PM by Tony Poulos
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