Now it's 'iShock' !

Forget ‘bill shock’, now a new phenomenon linked to the raging success of the iPhone in stimulating data usage online and the expected flood of data usage on the iPad, we can now expect ‘iShock’. The new term was coined by the Australian Communication Consumer Action Network (ACCAN) which is strongly advising consumers to opt for a pre-paid plan when Apple releases its iPad 3G in Australia on May 28 to avoid the dreaded ‘bill shock’ experienced by 3G smartphone owners hit with excess data usage charges.

Telstra and Optus have both announced they will be offering pre-paid plans, a move ACCAN strongly supports in the light of the number of cases of bill shock reported recently, including the South Australian MP whose son racked up a $10,000 bill for downloading football games on his 3G smartphone.

Vodafone and 3 are expected to make an announcement shortly regarding their 3G iPad plans, including a post-paid option. Optus has already said it will offer post-paid plans through its BYO (Bring Your Own) Cap plans.

ACCAN says early iPad adopters should steer well clear of post-paid plans until they get used to the new devices. Post-paid plans, even those with names like ‘Unlimited’ and ‘Cap’, generally have a data usage limit and consumers are charged at a much higher rate for data if they exceed it.

“The iPad and similar new-generation devices offer exciting new possibilities for consumers,” said ACCAN Director Policy & Campaigns Elissa Freeman. “But to avoid getting an ‘iShock’, we’re strongly advising consumers opt for a pre-paid plan for at least the first three months until they get a feel for how much data they’re using.”

“Anyone using a 3G iPad on a post-paid plan essentially has access to a loaded gun of credit. While you’re absorbed in checking out what your iPad can do, you’re in danger of going over your data usage limit and facing a huge bill.”

‘Soft’ caps remain a problem in the Australian telecommunications industry as consumers often wrongly assume a monthly cap means that is all you will pay each month. Some consumers don’t know how to calculate how much data they will use and get caught out on the wrong plan.

Telecommunications companies say their post-paid customers are able to monitor their bills online to track how much data they’re using, but consumers are reporting that the online monitors lag behind.

Oh dear, get ready for a new round of ‘bill shock’, err sorry, ‘iShock’ stories to emerge from the antipodes.

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Posted 05-25-2010 4:23 PM by Tony Poulos