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| | | February 2011 - Posts -
During a webinar I presented on ‘monetizing bandwidth’ on Tuesday I played down the potential revenues mobile operators would see from mobile advertising. This was picked up during the Q&A session by a few attendees asking why, with all the press on the growing value of mobile advertising, I did not see its worth. My response was not that I doubted the tremendous growth in mobile ads, nor the ambitious predictions by almost every analyst firm. My argument was very simple - I do not... -
The recent troubles in Egypt has once again gotten the chattering class all excited about the role of social media in mass movement protests. A recent article published on the Stratfor web site thoroughly discusses the power and limitations of social media as a tool for protest, and it brought to mind an executive roundtable discussion I attended last November at Management World Americas in Orlando where there was quite a bit of emphasis on social media as a powerful customer relationship and experience... -
For those of you whose schedules did not allow attending Team Action Week Paris 2011, those who did attend would undoubtedly attest to the fact that you missed a real "barn burner" as we say where I grew up (for those of you to whom this is a puzzling colloquialism, let it suffice to say that you wish you could have been there). In addtion to 6 of the 8 standing Online Community Groups in the Revenue Management Initiative (RMI), there was the unique opportunity for rich interaction with... -
It was only a matter of time before somebody claimed foul on a capped data plan. One AT&T customer , convinced that he is being ‘systematically’ over-charged between 7-14 per cent on data usage on his iPhone is taking the matter to court. If he should win his class action, almost every CSP offering similar data plans will come under customer and regulatory scrutiny. Lawyers for the plaintiff, one Patrick Hendricks, claim that when they acquired an iPhone to test their client’s...
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