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Value Chains Initiative
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Blog
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Today is a more personal blog entry, and it involves a bit of public policy opinion. Please note that my views expressed here do not represent the views of the TM Forum, its Directors, nor members. Next week on Tuesday March 16, 2010, the United States federal government (FCC) and current administration will unveil the nation’s first National Broadband Plan for this nation. As a US citizen, I’m eager to see how the administration is going to play several fundamental policy decisions that will determine...
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Maybe I’m an optimist, but I really look forward when our industries (communications, media, apps & devices) get past the inevitable breakdown of the “walled garden” approach for content access and monetization. Apple has a great garden (more of a “farmers market” I’d say), but walled gardens generally offer a controlled selection of content over limited sets of services and/or device platforms. As a result, there’s limited content portability, and consumers end up buying (or pirating) the same...
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Well, today's blog is more of a personal nature. After severe resistance for many months, I’ve given Twitter along with the practice of tweeting a start. It’s a social and business phenomenon that cannot be ignored further by someone in my role. The business world has seriously embraced it as a headline grabbing marketing technique, with the side effect of leveling the playing field between those struggle with ADD (attention deficit disorder) and those who don’t. I posted my first few tweets...
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Last week, we looked at the importance of software excellence in the rapid evolution of DNA that defines Service Providers today. This week, we touch on one other DNA quality linked closely to competitiveness. This DNA is part of the good ole Product Development process, and this other important DNA is Product Design. This design competency that is needed in today’s market environment is generally hard to find in typical telecom labs or enterprise architect skills. We’re talking about bubbling creativity...
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As we converse with leaders of CSPs and network operators globally and then analyze Internet business models from likes of Google, Apple, and Amazon, it strikes me how the competencies and genetic code for our converging industries is changing for us in the communications industry. For a long time, communication network operator’s main assets have been its infrastructure resources and operating licenses (RF spectrum, cable franchises, etc.). The data-aligned infrastructures and operations are still...
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A couple weeks ago, I blogged about CSPs launching new services by acquiring smaller companies that offer interfaces (APIs) for voice services, content, and advertising. Interestingly last week, Apple turned the page of its story here again, announcing removal of restrictions for approved third-party apps to use the iPhone device-centric API for voice over 3G data access on the iPhone platform, at least with its network operator partner in the USA market (AT&T). An article on the news is here...
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Here at Team Action Week (TAW) in Lisbon, Keith Willetts, TM Forum Chairman and CEO, has highlighted strategic themes of the ICT industry along with how these themes are shaping the value proposition of TM Forum. One of the key themes is… the strategically and vitally increasing need for Communication Service Providers (CSPs) and network operators to succeed in New Services, thereby realizing new revenues and new profits. The alternative is solely becoming a very cost-driven utility data bit pipe...
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While analyzing the new Google Voice personal numbering service last week, I noted even Google developed this new service by an acquisition of GrandCentral in 2007 and Gizmo5 in 2009. That's notable because of how much innovation that Google brings to market from their own labs. Let's briefly reflect on some industry acquisition history that highlights familiar companies moving into new business models and new services this way... In 2006, Microsoft acquired the aQuantive ad network. In 2008...
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Earlier this week, we looked at a new device launched at the CES show, the Google Nexus One mobile phone . The device is expected to be offered retail by T-Mobile USA with service included, and is also sold directly today by Google over the web without service. We noted a difference between customer-facing new services and new devices. New devices often drive loyalty and usage of existing CSP services, in addition to truly new services. Today, I am amazed by using the Google Voice service . No new...
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With the new year of 2010 upon, many of us in the communications industry turn to the topic of new services. After a very successful lineup of industry thought leadership on the new services topic at Management World Americas in Orlando last month , the communications industry seems postured to really increase its transformational focus in this area. New services often require establishing a CSP's position in new value chains. It may appear fairly trivial to a CSP executive to launch a new value...
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