Content and Apps Value Chains

Status of Content and Apps Value Chains Community Group

KennethLipnickey — Wed, 14 Sep 2011 17:33:51 GMT

Dear TM Forum Member,

Due to a lack of on-going activity, as of September 16, 2011, the Content and Apps Value Chains community group, will be disabled and no longer publicly visible or accessible. Although the community group will no longer be accessible, we will archive and retain any information that is currently stored in the community group in the event it is needed in the future. This includes the project workspace, discussion areas and wikis.

We thank you for your support of TM Forum activities, and hope to see you participating in some of our other community groups in the future.

Regards,

Ken Lipnickey
Head of Project Management, Collaboration

RE: Content Charging Strategy [#163913]

Grant L — Mon, 28 Mar 2011 18:53:20 GMT

This is exactly one of the issues we identified and documented as part of the Content Encounter ( Catalyst) – Phases 2 and 3.

There is a general “tension” between an OCS and a Content management system ( with catalog) or general catalog.

1. On the one hand, you want to apply various discounts and promotions that may be external to any one piece of content. This argues for OCS rating.

2. On a second hand OCSs are not always set up with all the details that characterize content – various formats, DRM types, etc. This argues for Content Management and/or catalog participation.

3. On the 3^rd hand ( a 3 handed problem!) queries from the OCS to the content system or catalog in real time are quite “chatty” and taxing.

And yet they MUST be in real time for authorization, parental controls, real-time offers, etc.

My point is that this must be engineered, and it’s not trivial. Yet silos are a worse answer – they limit your commercial prospects and ensure that integration will be an issue for many years. J Didn’t Keith Willets lecture us on the “integration tax”?

Overall, I would think about:

· Centralized charging across all content, services, and media – one view of a customer 9this becomes particularly important when thinking about offers and ads)

· Charging should be part of a larger SDP framework – it is a critical resource to all services

· 3^rd party exposure from the OCS à SDP à SDF/Broker. Charging is a *service* to 3^rd parties, including 3^rd party content. Thus a proper candidate for TMF 061 handling.

This is a big topic. All the best.

Grant Lenahan

Chief Technology/ Strategy Office

Telcordia

From: Content and Apps Value Chains [mailto:valuechains@community.tmforum.org]
Sent: Saturday, March 26, 2011 8:29 AM
To: Lenahan, Grant F
Subject: Content Charging Strategy [Content and Apps Value Chains] [#163913]

Md. Abu Raihan Wadud , IN/VAS Solution Consultant , Saudi Telecom Company

Hello Guys,

I was looking for the best practices for content charging and how it should be managed.

Telco business normally has lots of content that it sells itself and has lots of 3rd party content provider.

Also, in one hand, the content with price has to be displayed to the end customer and when the customer opt-in, then, the "displayed" price has to be deducted from that customer account.

So, when the customer opt-in to purchase, then, the request to the charging platform has to come with the price information or as a part of centralized charging, the back end charging system should apply the appropriate charge?

Now, If the charging is centralized in the OCS, then, it means keeping a configuration/tariff in several places as long as there is not centralized product catalog. And its tough to maintain in case there is huge amount of content is adding everyday.

What could be the best possible way to handle this so that CSP can handle promotion, volume discount and the total control on pricing and revenue sharing on its own hand?

Best Regards

Content and Apps Value Chains
Topics:cdm

Shared In:2 Communities

Shared In:Customer Experience : General
Charging and Billing : billing, BSS, charging, general

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FW: [Content and Apps Value Chains] Content charging based SID model adaption [#151298]

Ibrahim G — Wed, 08 Sep 2010 06:12:47 GMT

I am unable to unsubscribe using the TMF web site, can you kindly do that.

Thank you.

From: Content and Apps Value Chains [mailto:valuechains@community.tmforum.org] On Behalf Of John Reilly
Sent: Tuesday, September 07, 2010 7:13 PM
To: Ibrahim Gedeon
Subject: [Content and Apps Value Chains] Content charging based SID model adaption [#151298]


Subject:	Content charging based SID model adaption
Group:	Content and Apps Value Chains : cdm

Shared In:	2 Communities
By:	John Reilly

Message:	Thanks, FrancisA and ChrisH. I took a look at both papers and they are quite interesting. Francis, if you could make a formal contribution of your paper that would be great...here is the link for your convenience... http://www.tmforum.org/Community/groups/information_framework_sid/makeacontribution.aspx This will give members ideas on how to extend the Characteristic model. But, I am wondering if you want to take this further and initiate a change request that would make this a part of the published model? Also, on the link ChrisH provided...I had a similar challenge, but if you go to the Resource Management community page, project workspace, source code and follow the rest of the link in the post Chris made, you will find the doc. Seeya, JohnR Check out the Training Blog at... http://www.tmforum.org/blog/Training

	Please note, this discussion thread is shared across communities. Any replies that you make to this discussion thread, will be posted to all of the communities and topics listed above. Click here to read the full post online : http://www.tmforum.org/community/groups/content_apps_value_chains/forum/p/151298/163828.aspx?utm_campaign=community&utm_medium=content_apps_value_chains&utm_source=alert#163828

Shared In:	Information Framework (SID) : General, SID Revenue Management Initiative : General

	This message was sent to ibrahim.gedeon@telus.com and follows the subscription preferences of your membership of the Content and Apps Value Chains TM Forum Online Community. To unsubscribe immediately, please click here and click the ''Amend Preferences'' link from the Email Subscription preferences section located on the right hand side of the page just underneath the menu bar. To cut down on email volume, you may also choose to receive your discussion notifications via a daily or weekly digest email as opposed to immediate separate emails. TM Forum, 240 Headquarters Plaza, East Tower, 10th Floor, Morristown, NJ 07960-6628, USA. Call +1 973 944 5100. info@tmforum.org

TAW session on App Stores & Managing Experience

StephenF2 — Wed, 11 Aug 2010 16:48:12 GMT

At Team Action Week (TAW) Baltimore a few weeks ago, the TM Forum App Stores and Managing Customer Experience (MCE) Interest Groups met and discussed managing the experience of customers and developers, assurance processes, and a wider mobile apps best practices discussion.

Two presentations were shared and discussed by session attendees:

1) Stimulus presentation on App Store operation and assurance processes
http://collab.tmforum.org/sf/go/doc12418?nav=1
(If you have trouble with this link, then navigate your browser here first, click the "Project Workspace" sub-menu item, and try link above again.)

2) Mobile App Stores best practices contribution by Tech Mahindra
http://www.tmforum.org/Community/groups/content_apps_value_chains/downloads.aspx?id=artf2162

Special thanks go to Sumit Grover and Sanjeev Chouksey from Tech Mahindra for supporting the App Store Interest Group and the afternoon sessions.

The App Stores Interest Group session presentation that was held jointly with the Cloud Services Initiative and can be found here...
http://www.tmforum.org/community/groups/content_apps_value_chains/forum/p/7053/15922.aspx#15922

For other TAW Baltimore 2010 highlights, please see a recent newsletter article from Aileen Smith...
http://www.tmforum.org/InsideLeadershipIssue/ArticleHittingaHome/9225/Home.html

Stay tuned for our next App Stores Interest Group call to be announced soon.

Stephen's blog address moved

StephenF2 — Thu, 29 Jul 2010 20:52:37 GMT

Please note that Stephen Fleece's blog posts from me have moved to a new address:

Web:
http://www.tmforum.org/community/blogs/enabling-new-services/default.aspx

RSS:
http://www.tmforum.org/community/blogs/enabling-new-services/rss.aspx

Re: Content & Apps Value Chains

StephenF2 — Wed, 28 Jul 2010 18:32:36 GMT

Here are the slides (link) for the joint Team Action Week (TAW) Baltimore session on App Stores and Cloud SaaS apps, including the apps distribution value chain for mobile communications, similarities with digital media distribution, and the call for contributions for app container specifications.

Special thanks go to Sanjeev Chouksey and Tech Mahindra for supporting the App Store Interest Group and the afternoon sessions on the apps topic and best practices.

Re: Suggestion for the ObligationABE within the SupplierPartner domain

FrancisA — Sun, 18 Jul 2010 20:43:06 GMT

Dirk

Since 2000/2001, when we introduced SPRM, I have always used the tried and trusted guideline that is reflective of CRM. Why is what my Supplier / Partner needs to do for me, any different than what I want to do for my Customer?

I see this with SLA, but I do not have a Commitment the covers Products in my CRM layer do I?

Reminder: App Stores Interest Group call - Tue 9AM ET

StephenF2 — Mon, 12 Jul 2010 22:18:41 GMT

As a reminder, the TM Forum App Stores interest group kicks off tomorrow (Tue) at 9AM EDT. To join the meeting, please see information here...

http://www.tmforum.org/Community/groups/content_apps_value_chains/calendar.aspx?id=806

Do app stores have strategic value?

StephenF2 — Tue, 15 Jun 2010 15:25:24 GMT

Today at CommunicAsia, Analysys Mason analyst critiques efforts in the Indian market around app stores. The following article from Light Reading conveys the details... http://www.lightreading.com/document.asp?doc_id=193214.

Clearly, distributing and retailing regional apps content that's targeted to unique cultures and languages will be difficult for global app stores like Apple's, Google's, and possibly even Wholesale Apps Community.

But, even if running second tier app stores is not a huge revenue maker, what are the relationships worth to the third-party ecosystem of app providers, software developers, and the apps marketplace that service provider's get from being a distributor? Are there synergies to sell this upstream market of customers services because of the relationships developed from having an app store? Can this relationships be leveraged to sell hosting, open API enablers, and other services for use by the apps on devices and related mashup services running the cloud?

I think so. What do you?

App Store billing blog post

StephenF2 — Mon, 07 Jun 2010 12:16:47 GMT

If you aren't a regular reader of Tony Poulos' blogs, there's a good post and member comment on app store billing here...
http://www.tmforum.org/community/groups/revenue_management_group/blog/archive/13749.aspx

Online community changes - Value Chains, Digital Media, and B2B

StephenF2 — Tue, 01 Jun 2010 18:41:21 GMT

Announcement related to upcoming online community changes directly impacting the following online community groups:
- Value Chains
- Digital Media Entertainment & Advertising

The TM Forum 2010-2011 strategic plan describes a new initiative called Enabling New Services. An overview of the initiative and its scope was presented in Forumville at Management World 2010 conference in Nice on 20-May. We are planning a similar webinar for all members to easily attend on Thu 24-Jun at 10:00AM EDT (New York), and for playback after that time.

With both this new initiative forming and the Value Chains project completing its first final draft deliverable (TR156), the TM Forum is making 3 changes to the online community to better support the new initiative.

1) The Value Chains online group is going to remain focused on content distribution topics, serving as the online home of member's interest related to distribution of digital media (IPTV, mobile video, etc.) and customer apps (app stores, wholesale distribution best practices, etc.).

The online group will rename to "Content & Apps Value Chains". Topics for "Digital Media Content will remain.

2) The "Digital Media, Entertainment & Advertising" online group will be retired. Existing discussions, wiki pages, group members, and email subscriptions will be migrated to the Content & Apps Value Chains online group and its "Content & Digital Media" topic.

3) The business-to-business integration (B2B) topic had a home online in the Value Chains community group since Feb 2010. B2B is now a priority scope area for the Enabling New Services Initiative.

We are moving the B2B topic to the Enabling New Services Initiative online group (from Value Chains), and migrating existing discussions, wiki pages, and email subscriptions to the new online group. If you have an email subscription to B2B topic, you should automatically become a new group member and email subscriber in the new location (see below for planned dates for these changes).

B2B planned scope currently focuses on product-oriented B2B trading and operational integration points between CSPs and many types of business Customers and Supplier/Partners. Further refinement and consensus of B2B scope priorities are expected as we consider input from coordination and teamwork with existing projects, the B2B interest group, service providers (e.g., SPLC, etc.), future projects directly related to B2B and the Enabling New Services Initative, and TM Forum products including Frameworx.

These community changes are currently planned to implement starting on Thu 3-Jun and complete by Mon 7-Jun.

If you have any questions or comments, please do not hesitate to contact me directly at sfleece@tmforum.org. If you choose to reply to this online discussion post, please consider that it is shared across several groups and with a large number of email subscribers.

RE: [Value Chains] ITU-T M.3050.4: "Using B2B inter-enterprise integration with the eTOM" [#4945]

DaveM27 — Tue, 01 Jun 2010 14:55:26 GMT

GB921 B deals with the use case for 'on ramping' a new partner and a general overview of business interactions to support those business relationships.

Dave Milham

RE: [Value Chains] ITU-T M.3050.4: "Using B2B inter-enterprise integration with the eTOM" [#4945]

StephenF — Thu, 27 May 2010 17:05:19 GMT

We had a related conversation during the TIP Ordering and Activation call today concerning use cases for B2B, with the thought that the use cases could be used to drive the info model and interface work to follow. One thought was to get some input from ATIS OBF on this (i.e., B2B use cases). Seems from your comment that we should also be looking at ebXML use cases.

Steve

---

Stephen Fratini

Telcordia Technologies, Chief Strategy Office

Chair of the TM Forum Interface Program

Home Office: +1 732 962 1500 (I tend to be at this number more often)

Office: +1 732 699 2226

Email: sfratini@telcordia.com

From: Value Chains [valuechains@community.tmforum.org] On Behalf Of Dave Milham [bounce-DaveM26@community.tmforum.org]
Sent: Thursday, May 27, 2010 12:50 PM
To: Fratini, Stephen
Subject: [Value Chains] ITU-T M.3050.4: "Using B2B inter-enterprise integration with the eTOM" [#4945]

Subject:

ITU-T M.3050.4: "Using B2B inter-enterprise integration with the eTOM"

Group:

Value Chains : B2B, General

By:

Dave Milham

Message:

Colleagues

I’d be interested in an enumeration of the properties of these different dynamics.

For example GB 921 describes the processes that need to be orchestrated to establish a trading relationship . In what way would the trading relationship your are alluding to differ in these processes?

FYI ebXML supports in CPA/CPP automated partner binding ( little used in practice because it is hard to implement) based on partner capabilities and constraints

The use of catalogues is a good idea but in practice the catalogue for composible services will need to model dependencies and constraints so it is also hard to implement.

Best regards

Dave Milham

From: Value Chains [mailto:valuechains@community.tmforum.org] On Behalf Of Johan Vandenberghe
Sent: 25 May 2010 23:40
To: dave1@davemilham.co.uk
Subject: [Value Chains] ITU-T M.3050.4: "Using B2B inter-enterprise integration with the eTOM" [#4945]

Subject:	ITU-T M.3050.4: "Using B2B inter-enterprise integration with the eTOM"
Group:	Value Chains : B2B, General

By:	Johan Vandenberghe

Message:	Stephen, Dave was still with BT at that time. As to the other points you raise, this is in line with some of the discussions in the SDF team meeting last monday in Nice. We need something different than these B2B arrangements, because we have to cope with a completely different dynamic.

	Click here to read the full post online : http://www.tmforum.org/community/groups/value_chains_initiative/forum/p/4945/13500.aspx?utm_campaign=community&utm_medium=value_chains_initiative&utm_source=alert#13500

	This message was sent to dave1@davemilham.co.uk and follows the subscription preferences of your membership of the Value Chains TM Forum Online Community. To unsubscribe immediately, please click here and click the ''Amend Preferences'' link from the Email Subscription preferences section located on the right hand side of the page just underneath the menu bar. To cut down on email volume, you may also choose to receive your discussion notifications via a daily or weekly digest email as opposed to immediate separate emails. TM Forum, 240 Headquarters Plaza, East Tower, 10th Floor, Morristown, NJ 07960-6628, USA. Call +1 973 944 5100. info@tmforum.org

Dave Milham

TM Forum Distinguished Fellow

ServiceEngineering Consultant

dave1@davemilham.co.uk

T +44 (0) 5601 855561
M +44 (0) 702 902451

Click here to read the full post online : http://www.tmforum.org/community/groups/value_chains_initiative/forum/p/4945/13621.aspx?utm_campaign=community&utm_medium=value_chains_initiative&utm_source=alert#13621

Replying to this message will send a message to all members of the Value Chains TM Forum Online Community.

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TM Forum, 240 Headquarters Plaza, East Tower, 10th Floor, Morristown, NJ 07960-6628, USA. Call +1 973 944 5100. info@tmforum.org

RE: [Value Chains] ITU-T M.3050.4: "Using B2B inter-enterprise integration with the eTOM" [#4945]

DaveM26 — Thu, 27 May 2010 16:50:02 GMT

Colleagues

I’d be interested in an enumeration of the properties of these different dynamics.

FYI ebXML supports in CPA/CPP automated partner binding ( little used in practice because it is hard to implement) based on partner capabilities and constraints

The use of catalogues is a good idea but in practice the catalogue for composible services will need to model dependencies and constraints so it is also hard to implement.

Best regards

Dave Milham

Subject:	ITU-T M.3050.4: "Using B2B inter-enterprise integration with the eTOM"
Group:	Value Chains : B2B, General

By:	Johan Vandenberghe

Message:	Stephen, Dave was still with BT at that time. As to the other points you raise, this is in line with some of the discussions in the SDF team meeting last monday in Nice. We need something different than these B2B arrangements, because we have to cope with a completely different dynamic.

	Click here to read the full post online : http://www.tmforum.org/community/groups/value_chains_initiative/forum/p/4945/13500.aspx?utm_campaign=community&utm_medium=value_chains_initiative&utm_source=alert#13500

	This message was sent to dave1@davemilham.co.uk and follows the subscription preferences of your membership of the Value Chains TM Forum Online Community. To unsubscribe immediately, please click here and click the ''Amend Preferences'' link from the Email Subscription preferences section located on the right hand side of the page just underneath the menu bar. To cut down on email volume, you may also choose to receive your discussion notifications via a daily or weekly digest email as opposed to immediate separate emails. TM Forum, 240 Headquarters Plaza, East Tower, 10th Floor, Morristown, NJ 07960-6628, USA. Call +1 973 944 5100. info@tmforum.org

Team Action Week Baltimore - Discounted Registration ends June 11

StephenF2 — Wed, 26 May 2010 11:12:45 GMT

A quick reminder here that early registration for Team Action Week (TAW) in Baltimore ends on June 11. To register, click here...
http://www.tmforum.org/TeamActionWeek/RegistrationFees/5996/Home.html

We are planning topics and sessions in the Enabling New Services Initiative related to:

- B2B product transactions for ordering, assurance, and invoicing/settlements

- App stores and distribution

If you are interested in presenting a contribution, please note that written contributions (presentations or documents) for these topics are due in advance by Monday 5-July.

We have 1 member contribution to discuss already on B2B.

Re: ITU-T M.3050.4: "Using B2B inter-enterprise integration with the eTOM"

JohanV — Tue, 25 May 2010 22:39:46 GMT

Stephen, Dave was still with BT at that time. As to the other points you raise, this is in line with some of the discussions in the SDF team meeting last monday in Nice. We need something different than these B2B arrangements, because we have to cope with a completely different dynamic.

Re: ITU-T M.3050.4: "Using B2B inter-enterprise integration with the eTOM"

StephenF2 — Tue, 25 May 2010 22:32:13 GMT

Johan, thanks. It's also quite aligned in concept with the NICC B2B contribution, which is a very tangible contribution to TM Forum from BT and NICC.

http://collab.tmforum.org/sf/go/artf1392?nav=1

Here's some of my thinking today... These types of traditional B2B trading interfaces are oriented towards product-level business transactions between parties in an established value network, and not necessarily fine grain service-level management operations between many parties (service publishers) in emerging services marketplace. In the latter orientation, I expect services may be syndicated for use at a product-level in a Catalog and Frameworx view, but in a much more dynamic manner than a traditional B2B orientation like RosettaNet which relies on process definition between the parties in the network. However, it's not a clear line for me between the two orientations. The latter may have no or little orientation towards process but more toward atomic service exposure for creative assembly into composite services or app functionality. I'd expect the service management operations will need to be quite discrete with little process context to the third-party.

Stephen

Re: ITU-T M.3050.4: "Using B2B inter-enterprise integration with the eTOM"

JohanV — Tue, 25 May 2010 22:10:12 GMT

Stephen, came across this message exchange with John as I was doing some background reading related to B2B aspects in the context of the SDF / IPSphere positioning paper.

This ITU-T document John is referring to is actually based on the GB921 Addendum B.

ITU-T endorsed GB921 as ITU-T recommendation M.3050, which was a result of a joint activity through the so called Telecom Management Collaboration Focus Group of which I was the Vice-Chair.

The GB921 Addendum B document itself was mainly build around a contribution from Dave Milham.

Digital Media Content Sector Tech Report (TR156) available

StephenF2 — Mon, 12 Apr 2010 19:31:18 GMT

I am pleased to announce that the Value Chains Initiative (VCI) Content Project (and team) has completed its first phase of work and major deliverable, a technical report describing many of the parties, perspectives, and sources of standards specifications in the Digital Media and Apps Content value chain and sector. The reports serves as a conceptual foundation to provide context for models and use cases towards B2B and enterprise integration solutions related to digital media content and using TM Forum Frameworx. It also includes some recommendations for future member collaboration priorities in this sector.

All members are encouraged to download, review, rate, and comment on this version 1.0 report.

TR156 Content & Digital Media Foundational Concepts

Thanks go to Jens Emmerich (Amdocs Interactive) and Al Brisard (Vertek) for their contributions to this work.

Stephen Fleece
TM Forum

2 Weeks to Submit Speaking Proposal for MW Americas

StephenF2 — Fri, 02 Apr 2010 13:08:26 GMT

Management World Americas 2010 - 2 Weeks Left to Submit

Dear Stephen,

The deadline is approaching to submit your proposal for the leading Americas communications and digital services management conference, Management World Americas 2010 (Orlando, Florida, November 9-11).

Knowledge, education, innovation and new business opportunities are at the forefront of TM Forum's Management World Americas. The combination of A-list speakers, rich content, leading-edge technology demonstrations and networking opportunities, delivers the key to your business success and profitability.

Visit the Management World Americas homepage to hear what past attendees said about the conference sessions and more.

Click here to Submit Now

I look forward to reviewing your submission and let me know if you have any questions. For submissions tips and other useful tips, click here.

Best regards,

Jessica Rausch
Conference Producer
jrausch@tmforum.org

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