Category: (3) eTOM Process Type
Process Identifier: 1.1.15.6
Original Process Identifier:
Maturity Level:
Modify a marketing campaign to improve its effectiveness based on metric analysis or based on feedback from recipients or stakeholders.
Modify Marketing Campaign updates a marketing campaign to improve its effectiveness based on metric analysis or based on feedback from recipients or stakeholders. It may also extend the end date of a marketing campaign if warranted and modify the campaign message based on feedback from the market and external stakeholders.
This was created from the Frameworx 16.5 Model