Frameworx Process: Select Persona

Category: (5) eTOM Process Type

Process Identifier: 1.3.2.4.1.2

Original Process Identifier:

Maturity Level: 4

Description

Selecting the persona for which the journey will be analyzed

Extended Description

Select Persona process involves selecting a particular persona for whom the journey will be analyzed. A persona is the grouping of a set of customers that display common characteristics.

Explanatory

Mandatory

Optional

Interactions

Candidate Explanatory

Candidate Mandatory

Candidate Optional

Candidate Interactions

(5) eTOM Process Type Select Persona

Appears on these diagrams:

• 1.3.2.4.1 Select Journey

Issues

• Business Process Framework 16.0 Addition

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