Category: (3) TAM Application Type
Application Identifier: 3.9.1.3
Maturity Level: 4
Lead Generation applications provide the tools necessary to generate leads from a variety of sources.
Lead Generation handles the generation of leads. A lead can be generated from many different sources and customer interactions including the result of a targeted marketing campaign. Potential customer information is obtained from external sources or from internally generated data.
This was created from the Frameworx 16.5 Model