The Market & Sales Domain represents roles, information and activities pertaining to marketing and sales strategy, capability delivery, lifecycle management and support of parties (e.g. individuals / organizations ) that move through sales lifecycle stages (e.g. contact / lead / prospect) as they learn about, inquire, choose, negotiate, order and are supported for goods and services (i.e. products) that are offered by an enterprise. On the Sales side, this includes sales contacts / leads / prospects through to the sales force and sales statistics. Market includes market strategy and plans, market segments, competitors and their products, through to campaign formulation and reporting.

Diagrams

[MSD-01] Market Sales ABEs Level 1

Properties: