The OperationalMarketingPlan is an abstract class that defines the hierarchical view of a package of OperationalMarketingPlan item.<br/>It may be:<br/><ul>
<li>A Composite OperationalMktPlan corresponding to several OperationalMktPlan item that are associated together within in the same marketing program.</li><li>An Atomic OperationalMktPlan corresponding to a campaign plan which is the smallest level of the OperationalMarketingPlan hierarchy.</li></ul>
Marketing Plan is a Composite OperationalMktPlan composed of Marketing Programs<br/>Marketing Program is a Composite OperationalMktPlan composed of Campaign Plans<br/>A Marketing Campaign is associated to a Campaign Plan that is an AtomicOperationalMktPlan <br/>A Campaign Plan gathers several marketing campaigns that should be executed to reach the desired business objectives for a specific market segment and their sequence. <br/>It consists in a planned set of actions grouping together campaigns over a given period.<br/>For each campaign, the name, objectives, high-level target, channels & expected results should be defined. A campaign plan could be defined for a year and reviewed quarterly.<br/>