: Public abstract <<TMF_BusinessEntity>> Business Entity
Created: 4/8/2022 1:12:15 PM
Modified: 6/4/2022 7:45:07 AM
Project:
Advanced:
A characteristic quality or distinctive feature of a MarketingCampaign. The characteristic can be take on a discrete value, such as number of press releases, can take on a range of values, (for example, number of prospects reached 50,000 - 100,000), or can be derived from a formula (for example, number of brokerage house pickups = sum of all brokerage house instance characteristics).<br/>
Attribute
Public String
  derivationFormula
Details:
Notes: A rule or principle represented in symbols, numbers, or letters, often in the form of an equation used to derive the value of a characteristic value.<br/>
Public String
  description
Details:
Notes: A narrative that explains what the characteristic is.<br/>
Public Boolean
  extensible
Details:
Notes: An indicator that specifies that the values for the characteristic can be extended by adding new values when instantiating a characteristic for an Entity.<br/>
Public String
  ID
Details:
Notes: A unique identifier for the MarketingCampaignCharacteristic.<br/>
Public Integer
  maxCardinality
Details:
Notes: The maximum number of instances a CharacteristicValue can take on. For example, zero to five phone numbers in a group calling plan, where five is the value for the maxCardinality.<br/>
Public Integer
  minCardinality
Details:
Notes: The minimum number of instances a CharacteristicValue can take on. For example, zero to five phone numbers in a group calling plan, where zero is the value for the minCardinality.<br/>
Public String
  name
Details:
Notes: A word, term, or phrase by which the characteristic is known and distinguished from characteristics.<br/>
Public String
  unique
Details:
Notes: An indicator that specifies if a value is unique for the specification.<br/><br/>Possible values are; "unique while value is in effect" and "unique whether value is in effect or not"<br/>
Public TimePeriod
  validFor
Details:
Notes: The period of time for which a characteristic is applicable.<br/>
Public String
  valueType
Details:
Notes: A kind of value that the characteristic can take on, such as numeric, text, and so forth.<br/><br/>Required, if the specification is not a composite<br/>
Element Source Role Target Role
«TMF_BusinessEntity» MarketingCampaignCharacteristicValue
Business Entity   		Name: _marketingCampaignCharacteristic
  		Name: _marketingCampaignCharacteristicValue
 
Details:
 
Element Source Role Target Role
«TMF_BusinessEntity» MarketingCampaign
Business Entity   		Name: _marketingCampaign
  		Name: _marketingCampaignCharacteristic
 
Details:
As with other business entities contained within the Market/Sales domain there may be a number of other attributes that are important in characterizing a MarketingCampaign.  For example, the brokerage houses that have picked up a campaign, the number of press releases associated with a campaign, or the number of prospects intended to be reached by a campaign may be of interest.  The CharacteristicSpec/Characteristic and Composite/Atomic patterns used through the Market/Sales domain are also applied here to accommodate this need.  These entities as they relate to a MarketingCampaign are shown in the figure below.<br/>
«TMF_BusinessEntity» CompositeMarketingCampaignCharacteristic
Business Entity   		Name: _compositeMarketingCampaignCharacteristic
  		Name: _marketingCampaignCharacteristic
 
Details:
 
Tag Value
IsCoreEntity False
Details:
Values: true,false
Default: False
rsa_guid _3E3F0EC000E94149D3E2009E
Details:
 
Property Value
isActive: 0
isFinalSpecialization: 0
Object Type Connection Direction Notes
«TMF_BusinessEntity» AtomicMarketingCampaignCharacteristic Business Entity Generalization From  
«TMF_BusinessEntity» CompositeMarketingCampaignCharacteristic Business Entity Generalization From