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Action Week Madrid 2012

Frameworx Spotlight

Dates: Monday, January 23, 2012 to Monday, January 23, 2012
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This one-day Spotlight offers attendees a comprehensive introduction to TM Forum’s Collaborative R&D Program and Frameworx standard. Featuring case study presentations from leading service providers, along with roundtable discussions to set the development roadmap for key standards such as the Business Process (eTOM), Information (SID) and Application (TAM) frameworks, this is your chance to learn about and influence the standards that underpin the future of the communications industry.


8:00 am

8:55 a.m.
Welcome & Introduction
Aileen Smith, SVP, Collaboration and Research & Development, TM Forum

9:00 – 9:30 a.m.
Introduction to TM Forum & Frameworx
Aileen Smith, SVP, Collaboration and Research & Development, TM Forum
  • Learn how TM Forum helps simplify the complexity of running a service provider business
  • Get an introduction to TM Forum’s Frameworx including the Business Process (eTOM), Information (SID), Application (TAM) and Integration frameworks
  • Understand TM Forum’s Business Transformation support program for members, including Benchmarking, Frameworx Conformance Certification, and more
9:30 – 10:00 a.m.
Frameworx Case Studies 2012
Annie Turner, Editor, TM Forum's Case Study Handbook, TM Forum
  • TM Forum’s Case Study Handbook features the latest examples of Frameworx in action, delivering significant business benefits. In this presentation, author and editor of this bi-annual publication Annie Turner presents her highlights from the 2012 edition.
10:00 – 10:15 a.m.
Frameworx: The Road Ahead
Aileen Smith, SVP, Collaboration and Research & Development, TM Forum
  • A brief overview of the new features and capabilities included in Frameworx 11.5, released November 2011
  • A preview of what to expect in Frameworx 12, to be released in May 2012

10:15 – 11:00 a.m.
Coffee Break and Q&A with TM Forum Experts
An invaluable opportunity to network and ask questions about TM Forum standards and best practices with experts and fellow members.

11:00 – 11:30 a.m.
Revenue Assurance Tools and Methodologies
Gabriela Sobral Gil, Revenue Assurance Director, Telefonica Internacional SA
Cristian Vesperinas, Revenue Assurance Project Manager, Telefonica Internacional SA

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This presentation covers the baseline of Telefonica Internacional Revenue Assurance Tools and Methodologies developed based on TM Forum Frameworx. TISA will present a general review of the development process and its implementation, addressing the difficulties identified when applied in a real OpCo’s environment under a corporate point of view, as well as the benefits obtained so far throughout the use of the current methodologies.
  • Control Scenario’s Chart
    • TM Forum controls chart: our starting point
    • Controls chart adaptations: Telefonica has adapted and evolved the controls chart according to its needs.
    • Quantification standards: the last evolution of Telefonica RA model
  • Maturity Model
    • TM Forum Maturity Model: our starting point
    • Telefonica Maturity Model. How it really works in an actual assessment: benefits and difficulties found.
  • Controls coverage
    • How Telefonica has developed, evolved and applied the RA coverage methodology, starting from 2008 until now.
    • The different RA coverage methodology versions we have developed; benefits and difficulties found in this process. Tips on how the model works in a real assessment process as a group.
11:30 a.m. – 12:00 p.m.
Why Collaborate? Introducing TM Forum’s Collaboration Program
Joann O'Brien, Director, Frameworx Collaboration, TM Forum

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  • Explore why more than 850 member companies and 50,000 professionals worldwide are part of TM Forum’s Collaboration Community, working together to better the industry
  • Understand current collaborative activities including a preview of the latest Catalyst projects
  • Learn about ways to get involved, collaborate and steer the future of TM Forum standards development
12:00 – 12:30 p.m.
Reinforcing the Use of Frameworx across France Telecom Orange Affiliates
Laurent Leboucher, Global IS & Technology Chief Architect, France Telecom Orange

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This presentation looks at how France Telecom Orange extensively uses TM Forum Frameworx through different global initiatives including their Group Enterprise Architecture, Group Sourcing, and Target BSS systems for the EMEA region.
  • Reinforcing the use of Frameworx across France Telecom Orange affiliates
  • Looking at where TM Forum Frameworx is currently being used and where France Telecom Orange would like to see improvements to enhance its efficiency
  • Addressing different aspects of the Business Process, Application and Information frameworks
  • Providing examples of areas to enrich the current Information Framework already being extensively used in the France Telecom Orange properties
  • Examining how France Telecom Orange tries to reduce the customization of BSS systems through a stronger alignment with business process definitions down to Business Process framework levels 5 or 6

5:30 – 6:30 p.m.
Interactive Project Gallery

Join us for an hour of interaction with TM Forum staff and project leaders to kick off TM Forum Action Week. We will be featuring 10-12 project is in this interactive session, were you will rotate from group to group “speed dating” style and get information on projects that are of most interest to you in a very short period of time. This event was a huge success at our last Action Week, proving to be an effective way to identify your areas of interest, make networking contacts, and enjoy a cocktail all in one session!

*Attendees of the Frameworx Spotlight are invited to attend.

About the Roundtables

Roundtable 1: Information Framework - Led by John Reilly

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The Information Framework (SID) responds to the industry need for a shared information and data model. It represents an enterprise-wide information decomposition and model. An information model is independent of platform, language and protocol. One single information model can be used as the starting point for multiple technology-specific data models, such as technology-specific databases and technology-specific interfaces. The Information Framework Roundtable will:
  • Describe what parts of the framework have been developed
  • Describe what parts of the framework are under development
  • Engage attendees in identifying parts that should be developed
  • Engage attendees in identifying parts that are missing and should be developed
  • Prioritize development areas and solicit volunteers to undertake the work!

Roundtable 2: Application Framework - Led by Kenneth Dilbeck

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  • Review the current state of the Application Framework
  • Discuss the ability to use the Application Framework as:
    • An Enterprise Architecture Tool
    • An aid to the RFP and RFQ process
    • Application Rationalization during Merger and Acquisition or Reorganization and Restructuring activities
    • Other raised from the group
  • Identify any gaps in the Application Framework which would impact its ability to be used in the above scenarios
  • Prioritize the gaps
  • Develop a proposed work and resourcing plan to address the gaps

Roundtable 3: Business Process Framework-Support for Value Chains - Led by Mike Kelly, Dave Milham & John Sheehy

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Examine and solicit input on how the Business Process Framework can be used/extended to address new service value chains, with a specific focus on Customer Experience Management (CRM) and Business to Business (B2B) value chain.

This will be completed via a general exploration of the value chains and then focusing on specific worked examples to focus on more concrete implementations. While introduction and guidance will be provided via over-view presentations, it is expect that the attendees at the roundtable session will actively participate to generate ideas, provide guidance and set priorities for future extension of Frameworx artifacts in the area of value chain support.

  • Session overview - John Sheehy, TM Forum Frameworx Conformance Product Manager
  • Review/Impacts of Service Value Chain Implementation – Dave Milham, Chief Architect, TM Forum
    • Improved Customer Experience, Touch Points social network and processes
    • Value Chains and Business Models – virtualizing the enterprise
  • Three “worked example” of Value Chain implementation – Mike Kelly, Senior Technical Manager/Subject Matter Expert Business Process Framework, TM Forum

Roundtable 4: Using Frameworx for Enhancing the Customer Experience - Led by Steve Cotton & Cato Rasmussen

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Customer experience management means different things to different people, all of which is attracting much attention in the current environment. Traditional network operators often associate CEM with Quality of Service (QoS) / SLA Management. This tends to be oriented around a “stovepiped” vertical view of the enterprise.

In the digital economy where communication, IT, web and media business come together as one, CEM is becoming the primary driver of digital service provider strategy. This is more oriented around the “horizontal” flows of business management, with an emphasis on product line value delivery to service consumers.

This roundtable will discuss how to use the Frameworx business blueprint to enable transformation to a lean communications provider, enabling consumers and enterprise customers alike an online experience in such away that service providers can get closer to their customers “by letting them close to themselves”, turning the question of who “owns” the customer on its head. Topics include:
  • What is it that will drive customers’ experiences?
  • What impact the online environment will have when allowing customers:
    • Single view of themselves
    • Single point of contact – the web
    • Single view of all their product portfolio
    • Single reporting and billing views
  • How will Frameworx help address these issues and how can we standardize driving out operational cost while at the same time ensure enabling differentiation?