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All Moonshots

The Energy Challenge

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About the challenge

The Energy Challenge facing the telecom industry is significant, but it also presents an opportunity for the industry to lead the world towards carbon neutrality and reduce its own energy consumption. We are leveraging the powerful innovation capabilities of the Catalyst program to find solutions to help drive innovation, sustainable growth, and social progress through projects addressing the Energy Challenge. Previous Catalysts have made valuable progress involving 5G radio network power management, and data center power usage effectiveness (PUE) optimizations. Now we can also explore new technologies such as 5G, IoT, and AI that have the potential to enable new energy-efficient and sustainable applications and services.

About the challenge

Executive Coaches

Each Moonshot Challenge will be allocated two board-level Executive Coaches to provide invaluable feedback on business readiness and technical viability.


Gabriela Styf Sjoman

Managing Director, Research and Network Strategy

BT Group

Gabriela is a global executive with extensive international business experience in the Telecom & IT industry. She has held positions across Strategy, Technology and Business Development in various multinational organizations and been based in nine countries across three continents. Gabriela is currently a Board Member of TDC Net, the leading Danish Network Service Provider, and Board Member of B1G1, a Singaporean Sustainability Platform. Gabriela most recently served as Chief Strategy Officer at Nokia, and prior to than held executive positions at Telia Company, Telecom Italia, Ericsson, and in numerous start-ups. She holds a Master of Business Administration from University of Durham Business School in the UK, and a dipl. in Power Engineering from Sweden. And as a great believer in life-long learning she is currently studying a Master in International Affairs with specialism in Cybersecurity, Espionage and Intelligence at King’s College London.


Juan Manuel Caro

Director Autonomous Network & JVs Technology


Juan Manuel Caro is Director of Autonomous Network & JVs Technology in Telefónica S.A. He joined Telefónica Spain in 2001. In 2009 he was appointed to an Executive position in Telefónica Brazil, and in 2011 he moved to Telefónica HQ as Global Operations Director. He is currently reporting to the Global CTIO. He is also a Board Member of FiBrasil Infraestrutura e Fibra Otica S.A. His role includes corporate leadership in areas such as Network, IT & Customer operations and deployments, infrastructure, rentals, power, network analytics and others. He is also leading Telefónica´s transformation towards the Autonomous Network. Juan Manuel is the designated executive coach from Enrique Blanco CTIO Telefónica.


Cathal Kennedy

Technology Strategy

Telenor ASA

Cathal Kennedy is Technology Strategy at Telenor ASA. An experienced IT Leader with a results-driven, logical and methodical approach to achieving goals and objectives. Strong interpersonal skills, supplemented by broad technical and business experience. A strategic thinker, that thrives in a creative and challenging environment. In depth understanding of the digital transformation, with a clear, yet practical, vision to take advantage of technology to increase business competitiveness.


Nilmar Seccomandi David

Director of Infrastructure


Nilmar is a director of Infrastructure in the Global CTIO unit of Telefónica and his duties include the Energy Efficiency programme, Data Centres management, mobile deployment services, FTTH deployment, customer operations and leases management. Prior to this, he had worked at Telefónica Brazil, where started his career in 1998. Nilmar is the designated executive coach from Enrique Blanco CTIO Telefónica.

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