Agenda

This interactive Decode will delve into how AI can be leveraged to transform customer interactions by providing personalized experiences at scale. Join us to explore the use of AI in understanding customer preferences, predicting behaviours, and delivering tailored services, with a focus on the telecom industry's unique challenges and opportunities.

Welcome Presentation
Dean Ramsay, Principal Analyst, Head of Research & Media, TM Forum

Panel Discussion: Decoding AI: Navigating the Path to Predictive, Personalized Customer Experiences
Moderator: Dean Ramsay, Principal Analyst, Head of Research & Media, TM Forum
Ross McWalter, Head of Telco Data, AIML & CX, Amazon Web Services
Bala Shanmugakumar, Assistant Vice President, Industry Solutions Group - Telecom, Media, Technology BU, Cognizant

Interactive Breakouts

• Leveraging AI-Powered Messaging, Sentiment Analysis, and Personalization: How to Deliver Scalable, Tailored Customer Experiences?

Ross McWalter, Head of Telco Data, AIML & CX, Amazon Web Services

• How Can AI Drive Non-Intrusive Consumerization of Experience?

Bala Shanmugakumar, Assistant Vice President, Industry Solutions Group - Telecom, Media, Technology BU, Cognizant

Breakout Summary
AWS and Cognizant will deliver a 5-minute summary of their breakout session discussion back to the full group.