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Campaign Management

Campaign Management
Polygon

Campaign Management is responsible for managing the lifecycle of marketing campaigns, sometimes referred to as "closed loop marketing". Service Provider marketers need to respond to changing market environments with marketing initiatives that push highly targeted messages to increasingly focused segments.

  • ODA Function Block:

    Intelligence Management

  • Component name:

    Campaign Management

  • Component ID:

    TMFC057

  • Component version:

  • Component specification status:

    Future

  • Published date:

    None